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Marcelo Ebrard is the most followed politician on TikTok with more than 900,000 followers.
TikTok is a social network in which virality can happen in a matter of minutes, this platform is characterized by having a great reach without the need to have thousands of followers, personalities, brands and even politicians have adopted it as a tool within the digital world to go “viral”, An example of this virality is a video posted within this network, where the Head of Government of CDMX is observed, Claudia Sheinbaum next to the youtuber golden scorpionknown for his videos while driving through the Mexican capital.
In addition to TikTokOthers are the social networks that flood the internet, since Facebook is currently the platform with the most users, according to data reportthe social network accumulated close to 3 billion active users during 2022, followed by YouTube and WhatsApp with 2,500 and 2,000 million users respectively; TikTok was positioned as the sixth social network with the most community, the same report reports that by 2022 it had more than one billion users.
Latin America is one of the regions where the audience of the social network TikTok increases year after yearaccording to an investigation carried out by emarketer.com, video platform increased from 25 to over 136 million users in the period from 2019 to 2022In addition, an audience growth of more than 173 million is expected by the year 2027.
In Mexico, data report reported that during 2022 WhatsApp was the social network with the highest percentage of users, with a total of 94 percent of social network users, Facebook was in second place with 93 percent of users, followed by Messenger in third place with a total of 80 percent of users; in this case TikTok ranked fifthaccording to the study, the social video network is present in more than 70 percent of social media users in the Mexican territory.
Claudia Sheinbaum with the Golden Scorpion on TikTok
The Head of Government of CDMX, Claudia Sheinbaum was captured through a TikTok in the Zócalo of the capital aboard a car driven by the well-known youtuber golden scorpionthe videos of this social media personality are based on driving through the Mexican capital while having conversations with celebrities or in this case politicians.
@edmundomcastro A great collaboration is coming. 🤩 #Mexico #2023 #fyp #foryou #mx #goldenscorpion🦂 #claudiasheinbaum ♬ Shakira: Bzrp Music Sessions, Vol. 53 – Bizarrap & Shakira
The video spread by the profile @edmundomcastroAt the moment, it accumulates 213,000 reproductions and more than 12,300 likes on the social network TikTokneither him golden scorpionnor the Head of Government, Claudia Sheinbaum They have made statements in this regard and the date of posting this collaboration has not been disclosed either.
The comments within the post are divided, between those who find the video a collaboration and those who denounce a “campaign” by politics.
Politicians on TikTok, marketing?
sheinbaum has not been the only politician to make use of social networks to position herself with the Mexican public, Marcelo Ebrard, current Secretary of Foreign Relations and Samuel García, governor of Nuevo León, are two of the personalities of the political environment to join the internet virality.
Now Marcelo Ebrard He has more than 900,000 followers on his account. @m_ebrard in TikTokWithin the platform, he is known for joining the so-called “trends” such as dances and “edits” about his political events; in the case of Claudia Sheuinbaum He has more than 650,000 followers on TikTok, and like Ebrard, he has gone viral due to the use of his image in different trends, such as the well-known Merlina Addams dance from the Netflix series.
@claudiasheinbaum I’m watching this series and I join the trend #wednesdayaddams 🖤 #merlinaaddams #trend #merlina #fyp #fan #dark #sheinbaum #for you #wednesday ♬ original sound – Claudia Sheinbaum Pardo
In the case of samuel garciacurrent governor of Nuevo León, the social media they played a important role within from his campaign to win the governorship of the state, since in addition to being present on social networks such as Instagram, his wife Mariana Rodriguez is a influencers With an Instagram community of more than 2 million followers, this couple at the time caused great controversy for lives and IG stories, the best known “Fosfo Fosfo” by Rodríguez, among other controversies.
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