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“Two Thumbs Up” is the new feature that Netflix has launched, a kind of simile of “I Love” Facebook.
With this new tool, subscribers will be able to “I Love” their favorite content.
In the streaming war, Netflix continues at the top with its more than 220 million subscribers.
Once again, the platform in Los Gatos, California, Netflix presents a new feature with which it hopes to get to know its subscribers even more.
Netflix is, in short, the leading content platform in the streaming marketreaching more than 220 million subscribers since its founding.
However, the last few weeks have not been the best for the platform; In fact, the last year has undoubtedly not been the most laudable, because, after significant growth generated in 2020, due to global confinement due to the health emergency, the figures are not as expected for Netflix, which is not It has had the repercussion that was thought.
And it is that the arrival of other streaming services, such as Disney Plus, HBO Max, among others, have already begun to generate significant competition in the market, despite the fact that Neflix continues to be the leader today.
On this day, as a way of wanting to get closer to its users, the platform announced the incorporation of a new feature called “Two Thumbs Up”, a way for your subscribers to “love” their favorite content.
Somehow, with this new tool, users will be able to separate the content they like from the one they really love.
“We’ve heard from members that there’s a difference between something they liked and something they really loved. (So) We are giving them more control and agency over what is shown to them“said Christine Doig-Cardet, director of product innovation at Netflix.
Previously, the platform had launched “One Thumb Up”, a kind of simile of Facebook’s “Like”, which allows users to create a conversation about what they like to see; however, now he is launching the simile of “I love” or “I love” the Meta social network.
After testing it in the middle of last year, although only in some countries, now it has made it available on all devices (TV, Android and iOS) and the idea is to start generating a new conversation that allows you to learn more about the preferences of the subscribers.
Netflix is not the only one
In the so-called streaming war, although, as we already mentioned, Netflix continues to be at the top, little by little users are moving to other services, either because of the content they offer or because of the price they have to pay, which which has benefited HBO Max, Amazon Prime Video, Disney Plus, Paramount Plus, Star Plus, etc.
Given this, each of these platforms has also redesigned its site in order to offer a new experience to users.
To mention an example, HBO Max recently launched its own “Shuffle” feature for its desktop version.; However, this new feature of HBO Max has a different method, since, according to what has been reported, it works within the programs of the same series.
In other words, if the user wants to watch Friends, South Park, Rick and Morty or any other and doesn’t know which chapter to choose, by selecting the “Shuffle” button, the platform will do the job.
As expressed by the platform itself, it is one of the most requested tools by its subscribers and is currently available for 45 HBO Max series,