Home Health Mattel launches a deaf Barbie and a Ken with vitiligo

Mattel launches a deaf Barbie and a Ken with vitiligo

Mattel launches a deaf Barbie and a Ken with vitiligo
  • Barbie launches its first doll with a cochlear implant and the first Ken with vitiligo within its “Barbie Fashionistas” line.
  • This new couple joins other models who already considered Barbies in wheelchairs or others who use prosthetic legs.
  • In 2020, for her 60th anniversary, Barbie launched a series of dolls focused on global diversity and inclusion.

Barbie, the iconic doll that turns 63 on the market in 2022, continues to surprise. Now, for endorsing its commitment to inclusion and launching its first doll with a cochlear implant and the first Ken with vitiligo within its line Barbie Fashionistas.

“I am honored to have worked with Barbie to create an exact reflection of a doll with a cochlear implant. As an educational audiologist with more than 18 years of experience working in hearing loss advocacy, she is an inspiration to those who experience it,” said Dr. Jen Richardson, leading authority on educational audiology, quoted in a brand statement.

I am delighted that my patients can see and play with a doll that looks like them.

“As the most diverse line of dolls on the market, we are committed to reflecting the diversity children see in the world around them,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls.

“It is important that boys and girls see themselves reflected in the product and that play with dolls that do not look like them is encouraged to help them understand and celebrate the importance of inclusion.”

Join other inclusive models

This new couple joins others Models that they already considered Barbies in wheelchairs or others that use prosthetic legs, as we told you almost a year ago in the note Inclusion in the toy industry, more than a game for girls and boys.

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In 2020, for her 60th anniversary, Barbie launched a series of dolls focused on global diversity and inclusion.

In this way they abandoned the tall and slender figure that for decades characterized the doll and launched short Barbies on the market, with “more real” bodiesbut they also added others in a wheelchair, without hair and now they have integrated the version with a hearing implant and barbie’s companion, a Ken with vitiligo.

Vitiligo and deafness in Mexico

In Mexico vitiligo disease occupies between the third and fifth places of all dermatoses and represents two to four percentage points of all dermatological patients

The age of appearance of the pathology is variable, but approximately 50 percent of patients acquire it at the age of 20 years, and its incidence decreases with increasing age.

vitiligo is a skin disease in which white patches appear on different parts of the body and it can occur when the immune system itself destroys the melanocytes, which are the cells responsible for producing the skin’s pigment (melanin).

It predominates in women, it is rare that it is congenital, that it presents in the infant or that it begins after 50 years of age.

The deaf they represent between 10 and 12% of the disabled population in the country, which amounts to 7.7 million people in a country of 120 million. The national figures, according to Inclusor, are relative because in many Mexican towns people hide the disabled.

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