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In 2021, Netflix reached 30 billion dollars, five thousand more than in 2020.
For the second quarter of the year, the leading service of the streaming it fell again, reporting a loss of 970 thousand subscribers.
Recently, Netflix announced that it added 2.4 million new followers to its platform.
Next April, Netflix will reunite the classic ‘Power Rangers’ in a new movie that has inevitably given a significant nostalgia blow to the 90s generation.
It is true that, to this day, the platform based in Los Gatos, California, leads the market with its more than 220 million subscribers globally, an achievement that, for a while, nobody has taken away from it.
Now, it is known that 2022 was a year of contrasts for Netflix; during the first quarter, 200,000 users decided to cancel their Netflix subscriptiona figure that, according to company estimates, would increase for the second quarter, anticipating losing two million more.
For the second quarter, despite expecting a high loss figure, the company reported that a total of 970 thousand subscribers were those who unsubscribed from the platforma hard blow wherever you want to look at it, especially since the growth of Disney Plus was beginning to be a major threat.
However, what cannot be denied is the fact that Netflix changed everything in terms of content consumption on Television, gradually displacing the main free-to-air TV channels and even pay TV channels, many of which which had to migrate to the digital scene.
Currently, despite continuing to lead the market, competition in streaming has become an interesting battle between Netflix, Disney Plus and Amazon Prime video, mainly.
Netflix hits nostalgia; sample meeting of ‘power Rangers‘
One of the most important strategies of recent years in terms of marketing it is, without a doubt, nostalgia; appeal to emotions, has always brought good results, especially among millennials.
To mention an example, one of the industries that has grown the most regarding the use of nostalgia is music. Only in the United States, platform data light up point out that, in 2022, 43.5 million LPs were sold in that country, which represents an increase of more than 48 times compared to 2006, when the return of vinyl began and, paradoxically, the year in which Spotify was born.
Now, that is not all, since, in the same way, taking Luminate informationthe LPs or in vinyl they accounted for 43 percent of album sales in the United States last year.
Now, as part of a strategy to continue adding followers, Netflix seeks to attract millennials with the release of a new Power Rangers movie, titled ‘Mighty Morphin Power Rangers: Once & Always’with the peculiarity that, for this tape, he brought together his original protagonists.
Netflix continues with its growth plans and seeks to further consolidate itself in a market in which it is already positioned, thanks to the launch of titles that, above all, appeal to nostalgia, such is the case of ‘That 90’s Show’, a sort of sequel to ‘That 70’s Show’ or, even, with the recent arrival of ‘The Office’, one of the sitcoms most iconic on television