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Netflix’s idea of launching a cheaper service, although not 100 percent confirmed, is a possibility that is beginning to be considered.
It arises as a result of the fact that Disney + recently announced that it could launch a cheaper version by the end of this year.
Currently, in Mexico, there are already platforms that have a cheaper service for users, such as Blim, Pluto TV, Tubi and Vix.
Netflix begins to consider the possibility of launching a cheaper streaming serviceas Disney + announced a few days ago, but what is it about?
Just in December of last year, the streaming platform located in Los Gatos, California, released a statement announcing its new prices for 2022which suffered a considerable increase in two of its modalities.
The new rates, according to what Netflix announced on that occasion, were as follows: from 196 pesos to 219 for the standard plan; from 266 pesos to 299 the premium and the basic remains at 139 pesos.
However, this increase in prices could lead to some problems for the platform, either because users no longer want or cannot pay for it, a reason that has led companies to try some alternatives to, in principle, not lose users and, better yet, continue adding.
Disney+ recently unveiled its plans to launch a cheaper version of its services.which would have advertisements, a measure that is proposed for the end of this year, but that speaks of the fact that the increase in prices is causing some damage among users.
What would the new Netflix plan consist of?
Now it is Netflix who is beginning to think about launching, too, a cheaper service and following the line of Disney +, that is, with advertisements.
According to what has been reported in some media, the idea is not to implement the ads in a “traditional” way or that they interrupt the user in the middle of a movie or series, but that the ad would appear at the beginning and at the end of each issue.
So far, it is not 100 percent confirmed, but by saying Spencer Neumann, CFO of Netflix, the possibility is not ruled out that in the future a cheaper service will arrive from the platform with advertising included.
“Not that we have a religion against advertising, to be clear, but that’s not something that’s in our plans right now. We have a really nice scalable subscription model, and again, never say never, but it’s not in our plan,” Neumann said.
In the end, it would seem an inevitable move that advertising can be integrated into streaming platforms, especially when user demand increases, but they are not so willing to pay more than necessary.
In Mexico, to mention an example, platforms such as Blim, Pluto TV, Tubi and Vix have already started with this strategyjust as Hulu and Peacock do in the United States.
After all, one of the main reasons why users come to this type of platform is for the content (movies/series) they offer, but it would be necessary to see if they are willing to accept the inclusion of advertising on them.
The last two years, those of the pandemic, have been a constant up and down for Netflix. According to data from Statista, in 2020 it reached a record number of 36.6 million new users, but by 2021, with all the great drag it had Squid Game (The Squid Game), the platform barely reached 18.2 million subscribers, that is, 50 percent less than the previous record year.
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