This Tuesday, Netflix reported that it managed to exceed the goal of new subscribers that it had set for the third quarter of this year. Between July and September, the streaming giant added 4.28 million new subscribers, when its forecast was 3.5 million of new memberships.
In this way, the platform reached the total of 213.56 million global subscribers in the third quarter of 2021, when its forecast said that it would reach 212.68 million subscribers.
Netflix’s growth has also been reflected in the stock market, as the company’s shares are up 18% year-to-date, reaching the growth of the market in general only in the last weeks, thanks to the optimism around Squid Game, or The Squid Game in Spanish.
“Netflix enables creators to reach a wider audience and offers our members an even greater selection of stories to enjoy. There is no better example of this than Squid Game, a unique Korean story that first captured the spirit of the times in Korea and then globally, “the company said in a letter to shareholders, noting that demand is” high “for consumer products. targeting the fandom of Squid Game, and “those items are on their way to retail now.”
Netflix’s big third quarter hit was undoubtedly Squid GameHowever, the South Korean series debuted in mid-September, two weeks after the end of the quarter, so Its true impact is expected to be reflected early next year, when the numbers for the fourth quarter are released, where Netflix is expected to exceed 222 million subscribers., which would mean an addition of 8.5 million users in the fourth quarter … sounds ambitious, but very possible given its growth trend so far.
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Netflix had already announced that the audience of Squid Game dethroned his previous most popular original series, Bridgerton, because 142 million accounts viewed Squid Game in the first four weeks of its premiere, which would be almost twice as many as they saw Bridgerton, which reached 82 million in the same period.
Thus, despite the arrival of new competitors, such as Disney Plus and HBO Max, Netflix maintains its growth, even despite the rise in costs in some regions; and that, to a large extent, is due to its vast offer of original productions that manage to keep all kinds of audiences hooked.