Today there are so many streaming services for movies and series that it is logical that they intertwine in a melee to seduce as many users as possible. And while it is true that the platforms’ catalogs are very attractive (with their predictable pros and cons), it is also a reality that the public has become more selective. And this is evident when analyzing the attention of subscribers to the different services. For example, Netflix and Amazon Prime Video have experienced a marked loss of interest in Spain, while hbo max Y Disney+ saw steady growth through 2021.
This follows from a study conducted by JustWatch based on the measured interest among users of your platform for video services on demand with subscription, between January 1 and December 31 of the last year. The first thing to note is that Netflix and Amazon Prime Video continue to lead among the Spanish public, but have suffered a consistent decline.
The case of Netflix is the most notorious. The Reed Hastings-led firm began last year with nearly 30% of the market share among JustWatch users in Spain, but finished it with 23%. What is striking is that the platform closed 2021 with a rebound, after a pronounced decline during November. And the loss of attention among the public is also peculiar, when he had great successes like queen’s gambit or The Squid Game.
Amazon Prime Video has also seen a marked drop throughout the past calendar, although not as pronounced as Netflix’s. Amazon’s service started the year with approximately 23% of interest from Spanish users and ended the fourth quarter with 21%. Its biggest recovery occurred in August, although it fell again in the final part of the year. It is evident that TheBoys it has not been enough to achieve a permanent attraction with the public; maybe it will come back with the new series of The Lord of the rings.
HBO Max and Disney + capitalize on the fall of Netflix and Amazon Prime Video
Although the graphics of JustWatch They do not specify how many users have preferred one streaming service over another, there are well-marked trends. To the drop in interest in the main market proposals has been added the growth of two platforms: HBO Max and Disney+.
In the case of the first, let us remember that it debuted in Spain only last October. However, it is clear that it was one of the most anticipated alternatives by the public. Thus, in a few months he was able to gain an interesting presence among the people. In fact, it closed 2021 in fourth place on the list led by Netflix with 13% of the interest of Spanish users.
For Disney +, meanwhile, between January and June a very important growth curve was seen. The platform had a small downturn in July and August, but rose again until the end of 2021 in the Top 3 with 15% of the market share in JustWatch. The series premieres of the Marvel Cinematic Universe (WandaVision, Falcon and the Winter Soldier, Loki Y hawk eye), plus other first-rate offerings, have surely been crucial in keeping subscribers’ attention.
The measurement of interest in JustWatch it does not necessarily imply that the real market share —that is, the number of subscribers— in Spain has been affected. However, it is a trend to take into account for 2022; after all, all streaming platforms important cards are played with their upcoming releases.