However, some companies grow rapidly and others seem that, no matter how much effort and money is injected into them, they are unable to advance, much less grow exponentially in the digital ecosystem.
Today, everything is changing. That is why, even if some strategies are executed and elaborated correctly, if some tricks of the trade are not known, companies take a long time to realize the mistakes they are making and not all of them have the time, willingness and money to stumble until you find the right formula for your success.
This is why we decided to interview Nero Meiler, director of Screen Media Groupone of the Top Digital Marketing agencies in Miami, who counts among his achievements having worked on more than 2,000 digital projects. And it can explain and shed light on how fast a digital business is growing today.
“The logic is simple; If you continue with the old ideas of your business and fail to innovate, you will begin to disappear, this is if you have not already done so. Many companies have disappeared, but have not yet realized it. By the time they do, it will be too late.” Neron Meiler, Innovative Entrepreneur, Futurist and CEO of Screen Media Group.
The Basics of Competing in Digital Media
The goal of a well-crafted strategy is not simply fleeting competitive success and short-term profits, but an enduring value proposition that can support growth and secure the company’s long-term future.
In general, we must contemplate 6 strategic steps that should not be missing.
To execute each strategy, you have to think about some key points that allow you to enhance the results of these strategies, such as:
- Know your client very well, their tastes, where they spend time and what needs they have.
- Locate your strengths as a company/service and have a unique value offer.
- Create a sales funnel that is consistent and real, with an irresistible offer.
- Offer a simple, frictionless solution to achieve a lead or a first sale.
- Implement automations to get a repeat customer and then share with their friends. Thus, each sale is tripled.
- Have active plans to do A/B Testing and constant improvements throughout the conversion funnel created.
- Have measurement tools that allow understanding the objective results.
- Having a motivated team with clear goals that allow visualizing the achievements to be achieved.
- Each company should have an individual and original answer for each of these questions. Mimicking the strategies of successful industry rivals rarely works.
It is complex for a company to do this alone, without the help of a digital agency that implements proven strategies in its industry and that is not testing with the client the innovations that they believe could work.
Increasingly, companies need specialized help and work with agencies specialized in E-Commerce, Agencies specialized in Shopify or Woocommerce, Specialized SEO agenciesor even start with a digital consulting.
It is because of this complexity, and after having implemented more than 2,000 digital projects, that Nero MeilerDirector of Screen Media Group He shares with us that his main objective when starting each project is to be able to draw a single map, work closely with each client, to get to know him and after gathering information, to be able to draw a complete digital plan. A relationship of business partners is then created, rather than a simple supplier-client relationship.
Working with an experienced digital agency will save you time and money. Imagine having your online business optimized. Have automated sales and conversion funnels, see organic growth. Having engaging content and authentic brand communication, working with the most efficient tools in the industry. Have intelligent reports, focused on evaluating measurable results. And above all, knowing that there is a strategy behind every action.
Screen Media Group It is among the top 15 of the 100 high-tech companies of the renowned IT Manager Magazine Latin America. SMG is also part of DAN (Digital Agency Network) which has the main marketing agencies in the world, as well as being part of the TIA – Top Interactive Agencies.
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