Two Ukrainian players from the NBA, the US basketball league, considered the best on the planet, will use special sneakers and other strategies to promote donations in bitcoin (BTC) to help alleviate the humanitarian crisis in their country.
According to reported Bitcoin Magazinean American publication that also participates in the initiative, the stars involved are Svi Mykhailiuk and Alex Len, players for the Toronto Raptors and the Sacramento Kings respectively. Both will collaborate with the donation campaign for their native country in different ways.
Mykhailiuk will wear special sneakers with a QR code on the front. By scanning that code, will be redirected to a bitcoin address where the funds will be received to help the European country, currently at war with Russia. The debut of this methodology will be this Saturday, April 16, when the Raptors take on the philadelphia 76ers in the first match of the opening round of the qualifiers.
For his part, since Len’s team does not participate in the final stage of the season (the playoffs) due to not qualifying, this player will support the move through social media posts and other actions to increase his visibility.
“We ourselves are bitcoiners, therefore we know that bitcoin is the most effective way to send money to those who need it instantly, at a minimum cost and without the possibility of censorship,” the players said in a statement reproduced by the aforementioned medium. .
Bitcoin as a resource in difficult times
The use of bitcoin to receive funds is not a novelty in Ukraine. In this regard, CriptoNoticias has reported how the ukrainian government formally accepted donations in cryptocurrencies like bitcoin, ether (ETH) and tether (USDT). In just a few days, USD 37 million in donations had already been reached.
In addition, also in other countries such as Canada, the cryptocurrency devised by Satoshi Nakamoto has made it possible for citizens to manage their funds without government intervention. Thus, it becomes possible to collaborate with social causes such as the Canadian Freedom Convoy without any censorship, even when the government has tried to prevent it.
Bitcoin as a business is also a tool that industries like the NBA are increasingly trying to take advantage of. Recently, this newspaper reported the name change from the Los Angeles Lakers and Los Angeles Clippers Stadium to Crypto.com Arenathanks to the fact that the famous cryptocurrency exchange acquired the naming rights of the stadium.
Similarly, the FTX exchange has agreed to sponsor two NBA franchises, the Golden State Warriors and the Washington Wizards, in late 2021.
These two facts prove a trend. Unlike what happened before, it is no longer the NBA players who are interested in bitcoin and the possibilities it offers, but rather it is the league itself that sets its sights on cryptocurrencies to profit from this growing industry almost all over the world. world.