The new CEO of Twitter, Elon Musk, wants to show changes in the social network immediately. The objective is to give an impact marketing blow that prevents advertisers and users from leaving.
Thus, on the one hand, he asked current employees to redesign the subscription and verification system “in a week.”
Secondly, moved 50 software engineers who work on Autopilot and Tesla to carry out the code review of the social network.
According to CNBCTwitter workers say managers require them to work 12-hour shifts, seven days a week, to comply with Musk’s aggressive new plan.
Musk, who is also a director of rocket manufacturer SpaceX, finalized the purchase of Twitter on Friday, October 28 for $44 billion, as he had agreed in April, although he later regretted it.
The pressure from Twitter and the Justice ended up convincing him.
Musk immediately fired the network’s top executives, including the CEO, CFO and chief legal officer, and dissolved the board of directors.
Musk brings Tesla employees to work on Twitter
In addition to the nearly 50 Tesla employees, Musk took to Twitter two engineers from the Boring Company (the company that builds underground tunnels) and one from Neuralink (which works on the development of artificial brains).
Also two relatives who were working on Palantir and Neuralink, James and Andrew Musk.
According to CNBC, Tesla employees brought to Twitter include director of software development Ashok Elluswamy, chief engineer of the autopilot system Milan Kovac, director of software engineering Maha Virduhagiri, manager of technical staff programs Pete Scheutzow, and Jake Nocon of Tesla’s internal surveillance unit.
Nocon is a specialist in identifying insider threats and monitoring critics within companies. Before coming to Tesla, he had worked in the same role for Uber.
According to the American media, new employees are under pressure to learn as quickly as possible from the source code to content moderation strategies and the ways used to maintain data privacy. The idea is to redesign the platform.
Although Musk had described himself as an “absolutist of freedom of expression”, the truth is that there are laws that he must comply with and commercial agreements.
That is why on Friday, after acquiring Twitter, in an open letter to advertisers he said: “Obviously, Twitter cannot become a free-for-all hell, where you can say anything without consequence.”
Meanwhile, Twitter employees said they have yet to receive any specific plans from Musk and his team, and know nothing about possible staff cuts within their groups, budgets and long-term strategies.
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