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He buys Bimbo donuts and when he opens them, he realizes that they have fungus.
The consumer decided to claim Bimbo and show the brand’s lack of quality control.
bimbo has been noted by the poor quality in some sprinkled donuts, which, according to a consumer, had mold.
Once again, social networks are positioned as the place through which users in their role as consumers decide to approach brands in order to start a conversation about one of their products.
Today, as we well know, conversations in the digital pulse have a great impact on brands; the relationship with the consumer is much more relevant today thanks to the proximity offered by platforms such as Twitter, Facebook, Instagram, TikTok, among others.
Let us remember that, at present, users -people- move more through these channels, thereby creating a new way of communicating with each other.
In that sense, it is not surprising that the number of users connected to the network continues to grow by leaps and bounds, as revealed by a recent report that indicates that, towards the end of 2021 and the beginning of 2022, there are about five billion Internet users and just over four billion people registered on social networks.
Find Mushrooms in Bimbo Donuts
So, from this perspective, we are also talking about a new space in which brands have benefited from having more direct contact with their customers/consumers, who now decide to go to them from the comfort of a tweet, as it happened with a Bimbo consumer.
According to what the tweeter reports, He bought some sprinkled donuts, which, when he opened them, he realized that they had fungusreason enough to call the brand to review its quality control.
Bimbo my bread comes with mushrooms and I bought them yesterday I’m very sad because I haven’t eaten yet? @Bimbo group pic.twitter.com/mbPPh3RMZ6
— Puka? (@_minholuvr) April 27, 2022
For companies, it is necessary and vital to carry out a good control of the quality of their products, since, to a large extent, the health of consumers is at risk, whether due to intoxication or another anomaly that could be detected in time.
Given this, it is necessary to remember what the Federal Commission for the Protection against Sanitary Risks (Cofepris) says.
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population,” reads the report. Cofepris portal.
The damage to the consumer is serious and in this particular case we are talking about a fact that could be more than just a bad experience, directly affecting the health of the Internet user.
Of course, Grupo Bimbo is not the only company that has had this type of error; remember the case of Maybelline brand lipstick that a consumer reported because it was already spoiled.
Hello Karla! We will take the necessary steps to review this case. Please, share with us in DM the following information: email or telephone, legible photo of your purchase receipt with visible folio and batch/expiration date of the product. We will follow up. *https://t.co/ihIQiE2xD7
– Chedraui (@Chedrauioficial) February 17, 2022
Data from the World Health Organization (WHO) estimate that, annually, more than 600 million people around the world get sick from eating contaminated food; Of those 600 million, some 420 thousand people die from this same cause.
In the end, this only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, so Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.