- Index hide
Monopoly will launch a version inspired by J Balvin, one of the most recognized singers of recent years.
According to data from Kworb, 2020 and 2021 were years dominated by reggaeton and K-pop, genres mostly identified with youth culture.
Until a few months ago, the most watched video in history was “Despacito”, a song performed by Luis Fonsi and Daddy Yankee.
Monopoly has a new strategy ready with the Colombian J Balvin, which places him as the first artist to have his own personalized board.
J Balvin is currently one of the music figures who have known how to capitalize as a brand and reach millions of people not only with his music, but also through his social networks; By making a single tweet, a post on Facebook, a photo on Instagram or a video on TikTok, the Colombian is capable of reaching an audience numbering in the millions.
In this sense, on Instagram, the author of “Mi Gente” has collected a base of 52.7 million followers, while on TikTok he already has 20 million users who follow him and a cumulative 100 million likes among all its contents.
Now, for a few years, we have known that reggaeton is one of the most important and popular musical genres in the industry. Data published in Official Charts, in 2019, reveal the positioning of urban music from the moment the massive success “Despacito” appeared by Luis Fonsi and Daddy Yankee.
Even for many years, this theme was the one that had the most views on YouTube, before “Baby Shark” replaced it.
This is the Monopoly that will be launched inspired by J Balvin
Given this, today we can talk about the great exponents of reggaeton, where J Balvin, next to Maluma, Daddy Yankee, Bad Bunny and otherswhich have made the urban genre an industry with which the new generations mainly identify.
That is why it is not surprising that various brands join a trend that has been growing for several years. In fact, data from Kworb indicates that 2020 and 2021 were the undisputed years of reggaeton and K-pop, two of the most important musical genres among young people.
Bearing this information in mind, Monopoly seems to be determined to cover that market, as it recently announced its collaboration with J Balvin with a board inspired by the singer. It was J Balvin himself who released the news through his social networks.
For now, the launch date is unknown, but, without a doubt, it is a very interesting strategy with which Monopoly seeks to expand its consumer portfolio.
Recently on TikTok, a Lego collector decided to create his own figure of Bad Bunny and share the result through a video in which he shows his creativity and skill, especially since some Internet users say that the resemblance is very evident.
This is the tiktoker Brick N Bricks, who makes content with Lego pieces, putting together figures of Dr. Strange, Spider-Man, among many others, but now he tried something different with Bad Bunny.
@bricknbricks Bad Bunny in Lego! ?? @BadBunny #Lego #laity #badbunny #unveranosinti #for you #viral #badbunnypr #legotiktok
Now, somehow, it is clear that we are talking about a moment in the industry in which this type of association usually generates a great impact on audiences.