- Index hide
In a study of the The CIUthe platform found which have been the most requested transport apps.
The case of a pregnancy that occurred aboard a Didi car is added to other incidents such as the one recorded in an Uber car, when the then CEO of the platform, Travis Kalanick, did not expect to be approached by one of the drivers of the app.
The incidents on board a car from the app remind us of the demand that exists for these technologies and the value that there is in consumption today.
Didi is one of the private transportation platforms that operate in Mexico along with other options such as Uberwith services that have even consolidated segments such as deliverywith stories like the one shared to this medium, of a breast who gave birth while being transported in a car affiliated with the platform.
The anecdote has become an important precedent of how valuable the passenger transport app service is and how they serve as a reference to understand the value of having options to be able to make transfers, which are due to all kinds of situations.
In Mexico there are very marked preferences for certain services and if we observe estimates that The CIU ago, Uber, Cabify Y Didi have come to dominate consumer taste, when it comes to moving through apps, which have reached up to 80 percent of the market of ride-hailing in the case of Uberwhile Cabify then dominated the 14 percent and Didi, a Four percent.
Faced with these schemes, it is important to identify activities that have become essential in marketing, such as the importance of anecdotes on board a vehicle of this type. This is how the CEO of Uber himself learned it, when Travis Kalanick, then a manager on the platform, boarded a vehicle from his app and was confronted by the driver, identified in that 2017 video as Fawzi Kamal, who had claimed him for the base on the income rates with which they left the drivers of the platform.
Baby on Board
Thursday September 15just when the Cry of Independence was commemorated, Didi confirmed in a statement that one of its passengers gave birth, as she was pregnant at the time of requesting the vehicle.
The passenger originally from Mexico City, was in full transfer in the car, in the company of her partner. According to the driver’s testimony, carlaas he has been identified, began to feel bad, in addition to other symptoms that worsened in the woman, who could no longer continue in the path of the Didi car.
“ This is how the birth of the baby happened inside the vehicle, so Eliezer and the driver requested at that time the support of an ambulance to receive medical assistance.
For DiDi it is still a pride to be able to be part of such great moments, such as the birth of a baby and to know that there are still heroes who are willing and prepared to help anyone who needs it at all times. From DiDi, we have contacted Eliezer Y carla to celebrate the arrival of your baby on such a special day for all Mexicans”, explained the brand.
The use of apps for the transfer of passengers in private cars has escalated in Mexico, where Uber has held the baton since it opened the segment and now Didi stands out for a story that is not wasted, as it reveals what the consumer is like today.
Now read: