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One of the highest paid players, Mohamed Salah, is now part of ‘Rick and Morty’ in the new Adidas campaign.
Recent data reveals that the Egyptian has a monthly salary of 2.92 million euros per month.
Last year, Adidas generated net income of more than 21 billion euros globally.
Adult Swim shared, through its YouTube channel, a new episode of ‘Rick and Morty’ which serves to present the new Adidas soccer shoesin which Mohamed Salah, current star of Liverpool in England, appears caricatured in the style of the animated series.
It seems that 2022 is behind us and, now, we welcome 2023 with a new football season that, for a few months, has made a lot of noise in the transfer market, being the most notorious the failed transaction of Real Madrid that was getting ready to acquire Kylian Mbappé, the next great Nike star.
The 2022/2023 campaign is just around the corner and, with it, a new chapter in which the brands will begin to move their new products (soccer shoes, jumpers officers, merchandise of all kinds, etc.) thanks, to a large extent, to the alliances they have generated with athletes of the stature of Leo Messi (Adidas)Cristiano Ronaldo (nike), Neymar Jr (Puma), among many others.
To mention an example, Adidas, last year, recorded net profits of more than 21 billion euros globally, according to the annual report of the German firm. This is a truly significant figure, since we are talking about a period in which the effects of the pandemic still had a great impact on various industries.
Now, in the middle of 2022 and with a new season ahead, with an industry (the most stable football industry), the brands are already beginning to weave their strategies to conquer the fan.
Mohammed Salah and ‘Rick and Morty’this is how Adidas presents its X Speedportal
Taking this as a context, each firm creates its own initiatives and, now, it is Adidas that has decided to resort to one of the most iconic animated series of recent years to publicize its new line of soccer shoes, the X Speedportal.
Through his YouTube channel, Adult Swim shared the chapter in which the Liverpool footballer, Mohamed Salah, and Vivianne Miedema, current Arsenal player in England, are part of the Adidas strategy and ‘Rick and Morty’ to present the X Speedportal.
For a few years, the native of Egypt has been part of the image of Adidas in football, a name he shares with Lionel Messi and a long list of players who, to this day, are stars in their teams.
As for Mohamed Sala, furthermore, we are talking about one of the highest paid footballers in the world, since, according to data from Mundo Deportivo, the Egyptian enjoys a monthly salary of 2.92 million euross, placing himself as the fifth highest paid footballer of the moment.
Now, Adidas’s strategy does not stop there, because in other images Lionel Messi is seen wearing the new shoes of the brand with the three stripes. The Argentine has been an ambassador for the German brand for a long time, despite the fact that, to this day, Messi’s media figure is not the same.
According to what is reported Transfermarkt, the South American, when arriving at PSG had a decrease in its value in the market, falling more than 40 million dollars. That is to say, of the 113.22 million dollars that the Argentine cost, it came to have a value of 67.94 million dollars.
In the end, each brand has its own creativity, just as it did Nike, a few months ago, with Cristiano Ronaldo. The American brand carried out a great strategy to commemorate its top star in marketing today.
Nike launched a line of shoes called CR110, which was distributed to 110 promising players in Portugal, England, Spain and Italy, countries where Ronaldo has played in his career.
The ball has been launched and the brands, in a World Cup year, are beginning to outline their initiatives in order to position themselves even more in a market that, as we have seen, generates substantial income.
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