Asia-Pacific and Europe account for the majority of Prada’s net sales.
Prada’s biggest source of income comes from the sale of leather goods such as handbags and belts.
Prada was ranked eighth in a ranking that measured the value of luxury brands based on their media impact.
In the world of fashiondesigners work creatively to create unique and exclusive designs that will be admired in the catwalks and in fashion magazines. But sometimes, models have their own ideas about what their outfit should look like, even if it means destroying it. This was the case of a model and influencers known as Madeleine White who recently destroyed an outfit from Prada Before attending the parade of said brand, several Internet users also approved her decision, stating that it is very creative.
Prada in the market
Prada is an Italian luxury fashion brand that has been present in the market for more than a century. Since its founding in 1913 by Mario Pradathe brand has stood out for its elegant and sophisticated style in the fashion industry, it is also considered one of the most valuable brands in the world with annual net sales of around three billion euros until 2019. With the pandemic, the luxury house’s annual revenue took a hit in 2020 before returning to its pre-pandemic levels in 2021. As of that year, the company operated a combined 661 owned and franchised stores worldwide and had a global total of 13 thousand 140 employees.
According to Statista, the regions of Asia-Pacific and Europe account for most of Prada net sales. It should be noted that Prada’s largest source of income comes from the sale of leather goods such as handbags and belts.
Prada ranked eighth in a ranking which measured the value of luxury brands based on their media impact, with a Media Impact Value (MIV) of more than $50 million. This metric measured a brand’s impact on online media, such as the performance of content on blogs and social media platforms. In Europe, the Prada brand had a similar effect. In both regions, Chanel, Dior and Louis Vuitton were the top luxury brands with the highest media impact value.
Model destroys Prada outfit to “improve” it and attend her catwalk
A influencers and model known as Madeleine White surprised his followers by cutting an outfit of Prada, because she was about to attend a fashion show of said brand, but before that she decided to make some adjustments to it, to improve it and adapt it to her style and personality. The girl is very confident and excited, showing her scissors with which she later cut some parts of the outfit, because at first, this garment looked very simple and finally it became something more fun with the help of her creativity, most of Internet users approved its modification. So far, her video has almost 2 million views.
@madeleine_white Playing it safe was not on the agenda for @prada day 🥶 #grwm #ootd #diyfashion #milanfashionweek ♬ Players – Coi Leray
This action is not so easy to carry out, since not everyone would dare to cut or “damage” the garment or product of a brand as expensive as Prada, because even with this action it could lose a little of its value; However, everything depends on the consumer giving it his own touch and even helping to improve the original design.
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