MITZU is a Mexican electronics brand that for 30 years has managed to enter the homes and remain in the daily lives of thousands of Mexicans, setting trends and innovation in the electronics market for everyone’s reach.
MITZU It has a portfolio of more than 1,000 products under seven different brands. MITZU being the brand umbrella of the company, focused on electronics and hearing aids mainly.
Inside the baffle market, kaiser is the number 1 brand in the sales floors of the main retailers throughout the country with more than 1 million loudspeakers sold per yearaccording to information from NPD Group.
kaiser It is not just entertainment, although it is characterized by the power of each speaker to celebrate in a big way, its speakers are a work tool for many Mexicans and businesses. Mexico sounds in Kaiser!
Aware of all the needs of the loudspeaker market, Donker and Robson They are two brands that add to their portfolio with more daring and accessible designs for the younger market.
Green Leaf, is a brand of computer peripherals and gadgetsalways in constant response to new trends in design and technologies in the market.
As a service mark to the rest of the portfolio, Bork is a brand of electronic tools.
Last but not least, this year he launched Basherdedicated to the world of gamingthrough peripherals and headphones with all the features involved to satisfy the needs of online gaming and with unique designs that characterize the world of gaming. gaming.
This year the company is “excited and encouraged” with the launch of Basher, since they share for Market2.0 that each of their brands is a different adventure and they are sure that the world of gaming It will be one of them, where there will be many challenges and new achievements.
Through this extensive portfolio of brands, MITZU seeks to bring technological innovation at affordable prices, understanding the market needs of each of its brands.
Building a digital ecosystem has been key in recent years, as for many other companies, the pandemic shook the business model and forced them to move to a digital scheme. In 2020 mitzu.com was born and today through its own e-commerce and of the main marketplaces They reach practically all parts of the country. For MITZU it is clear that there is still a lot to do in the digital environment, with an infinite number of options that open the doors not only in Mexico but in other markets outside the country.
Standing out in an electronics market full of options is a challenge that MITZU faces every day through its quality controls, a portfolio of products that are always on trend and, very importantly, customer service and business partners. With MITZU, feel the electronics!