During 2023 we have seen how little by little something began to happen that a few years ago we considered impossible: Google ceased to be the absolute master of the web search engine market, losing ground to Bing Microsoft.
This did not happen by chance and to a large extent it was all due to the integration of Artificial Intelligence of ChatGPT to the search engine interface, making the consultation and navigation experience much richer and more modern.
The platform of OpenAI It would be key to the rise of the company co-founded by Bill Gates. And in fact, the most recent reports suggest that things could be about to get even tighter, thanks to the leak of the report that Apple is about to break relations with Google.
For years, Steve Jobs’ original company has depended on the most popular search engine on the planet for any kind of web query. But Pegasus projectin supposed talks to be enhanced with Microsoft technology, would put an end to that.
In this context and panorama, Satya Nadella, CEO of the company behind Windows, Office, Bing and much more, has released an explosive statement.
Microsoft CEO attacks Google for its “unfair practices”
An article from Associated Press recounts how the CEO of Microsoft, Satya Nadella, declared on Monday, October 2, 2023, in an appearance before the United States Government authorities that the “unfair” tactics used by Google led to its dominance as a search engine, reducing its step the growth of Bing.
Nadella testified in Washington, D.C., as part of the government’s landmark antitrust trial against Google’s parent company, Alphabet.
The Justice Department’s argument is that Google has abused the dominance of its ubiquitous search engine to strangle competition at the expense of even consumers.
Nadella was called to testify on the matter and there he pointed out that with Bing they are “one of the alternatives but not the default option” when it comes to search engines.
All because, he claims, Google’s dominance in the sector was due to agreements that made it the default browser on smartphones and computers on almost all platforms.
A situation that we already detailed in the case of Apple’s Pegasus project, which seeks precisely to escape this dynamic.
In fact Nadella went so far as to claim that users basically don’t have many options to change the default web browsers on their cell phones and computers.
He called these situations “unfair practices” and marked them as the main causes of the current state of the market in said sector.
Although, ironically, I seek to minimize the growth impact that Artificial Intelligence systems have had, such as the integration of ChatGPT into Bing Chat.