- Index hide
Studies like the “Understanding the Impact of Language on Hispanic Consumers” they reveal to us how advertising influences when it is made from original resources.
MarketingCharts He found the type of messages that most influence consumers.
In the United Kingdom Resume Library activated a campaign where he resorted to humor as did the University of Veracruz, with the posters for his careers.
A Veracruz University commissioned its designer to promote the careers it has and audaciously opted for characters from movies and streaming series such as Michael Scottall the famous Tornchatoroa character who earned a place in the hearts of Matilda fans.
The unexpected strategy of the university is a key resource that all brands implement in their communication and is to bet on design, to generate consumer interest, making creativity the essential resource to succeed in what is released in the market. where a boldness is determined and that is to understand what works in consumption.
We have already seen this type of creative tasks in advertising to generate a response from consumers in studies such as the “Understanding the Impact of Language on Hispanic Consumers”where I know measured How much influence does an advertising campaign have on the Hispanic market in the United States, when it is presented in Spanish?
Most of the bilinguals interviewed, the 48 percent of them, considered that these pieces value the Hispanic community, while the 34 percent of them recognized that they are dedicated to the Hispanic community and a 34 percent of them also, he considered that these brands are more reliable when they are advertised in Spanish.
Original advertising and creativity
Creativity in advertising must start from insights, that help the pieces to be empathic and from this define resources that are essential in brand communication. When MarketingCharts I ask consumers which type of advertisements most influenced their consumption, the 57 percent voted for the funny campaigns, followed by a 47 percent of pieces with motivational messages and a 35 percent who voted for educational campaigns.
With these insights As a reference, a very interesting resource to take into account is evident and it is the one that has to do with the way in which brands are getting involved in the market and how, based on these exercises, practices such as the Innova University of Veracruz, that to promote his degree in Business Administration he used Michael Scott, star of The Officewhile for his Pedagogy degree he used Tronchatoro, well-known character of Matilda, where she works as a school principal.
These posters have earned an important social conversation on networks, where first, everyone has found out that a university called Innova is located in Veracruz and thanks to characters like Saulof Better Call Saulwe know they have a law degree.
The Innova Veracruz University kicking ass in ADVERTISING to all the universities in the country.
⭐️⭐️⭐️⭐️⭐️ pic.twitter.com/LF1w57dPPE
— Risco (@jrisco) September 5, 2022
No one:
Absolutely nobody:
The Innova University of Veracruz: pic.twitter.com/BLFaAY3HLu— Sarai (@_saraigtz) September 5, 2022
As these creative campaigns drew attention to the activation that Resume Library performed on the streets of London, where he launched a campaign oooh in which through a mobile screen it showed the image of Rishi Sunakthe losing candidate for the position of Prime Minister of the United Kingdom.
On the campaign trail you see the candidate and the message “Didn’t you get the job? We have a job for everyone, find the one that is for you”.
CVlibrary reactivate PR/advertising #RishiSunak pic.twitter.com/yt7I88ficU
— Carrie Rose (@CarrieRosePR) September 6, 2022
Creative measures, as we have already seen in the study of MarketingChartshave better results when they leverage humor, to achieve a greater understanding of their message and thereby establish a very interesting norm, which is the one that has to do with the way in which brands are getting involved in these pieces.
That said, creativity is at a key moment, where immediate communication forces the performance of creative pieces that must be integrated into consumer demand and not only that, understand what is valuable to them.
Now read: