Do I like them older, the kind they call gentlemen? In recent years, a new trend has emerged in the world of online dating: apps to find ‘sugar daddies‘.
According to a platform study sugardatersMexico increased by 55% the search for sugar daddies either Sugar Mommys. In this way, the country ranks first in the world in the investigation of this type of relationship.
This practice has gained popularity in large cities such as Mexico City, Guadalajara and Monterrey, mainly, according to the platform.
what does it mean to be sugar daddy, Sugar Mommy either Sugar Baby?
In accordance with sugardaters, sugars exchange time and status to share a more sophisticated standard of living. Furthermore, that many young people, particularly women, have become interested in the “sugar dating“ as a way of living in a more carefree way and luxurious experiences that they would not otherwise have access to.
Currently, the number of pages and applications to find a sugar. These apps allow men and women to connect to exchange tastes, share new experiences, among many other things.
“In our case, we must choose what role we want to play in the relationship. Thus, sugars can relive their youth, and those who want to enjoy a more comfortable life can start looking for their better half immediately”, revealed Alexandra Olariu, marketing director of sugardaters.
In Mexico, the average profile of a sugar daddy either Sugar Mommy is between 32 and 60 years old.
In general, a speech is handled in which those involved reach agreements on what the relationship will be like. However, although socially women say that they only accompany older men because of their loneliness, in reality it is an economic exchange. In other words, the company (or other practices) is sold in exchange for money.
According to an article in the UNAM, these relations have been normalized, because if they are consensual there is nothing wrong with them. But, there is always the risk of abuse of power and inequality.
Why the rise of the Sugar?
This is not the first time that Mexico or Latin America stands out in this type of practices in relationships. In 2022, the German platform MySuggarDaddyreported that the largest number of users is found in the main cities such as the Mexico City, Buenos Aires, Santiago de Chile, Bogota and Lima.
At the time, the site’s executive director, Philip Cappelletti said that “it is likely that these results have to do directly with the economic level of each country, as well as its opportunities”.
On the other hand, according to Aidee Rodríguez Serrano, an academic at the Faculty of Psychology of the UNAM, explained that the phenomenon is also related to a question of power and access to a better economy. In addition to the cultural aspect where the stereotype of an older and cultured man is more attractive.
So, the majority of young women are looking for an income that they cannot cover with other resources. Therefore, according to the academic, it is more difficult for them to obtain a good stable economic position and a position of power.
sugardaters
In the case of this application, they report that the profiles published on sugardaters They are controlled by means of demanding filters, this to make the meeting more secure and avoid bad practices or inappropriate behavior, the images and texts of the users’ presentation are manually approved by the managers of the web page.
They also explain that currently, 25% of the sugar daddies and sugar mommys In the country they use these types of applications because they are easy to use, they are safe and private, they have a large community, advanced filter systems, but above all they focus on healthy relationships.
“We see in Mexico a great potential of candidates to be sugarssince it is the country where more sugar babies They are looking for a relationship where their partner is older and can have access to the level of life they have dreamed of. This generates great interest in profiles such as businessmen or single entrepreneurs who are interested in finding a younger partner”, concluded the directive.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.