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Messi is one of the most influential personalities in the sports market and has become a key part of the current sports narrative.
Dior, for its part, has been a luxury brand that has become accustomed to carrying out weighty sports alliances, such as the one it carried out with Dior at the time.
Dior and Messi are without a doubt a benchmark in the luxury market and it is thanks to that reputation that sport is so valuable.
Lionel’s Arrival Messi PSG has been raised with all kinds of actions that highlight the importance of football and the ability of this sport to establish itself as one of the most important activities in the sports market.
The arrival has encouraged all kinds of activities such as the work that PSG will carry out with large luxury firms such as Dior, in what has become an activity of great weight in the market and not only that, of deep innovation within this .
Given these facts, it is worth noting that activities have been developed in the market that we cannot lose sight of, on the contrary, they are important references of how to act today.
The arrival of Messi to PSG and a luxury alliance (Dior)
PSG is showing its best clothes and in this effort, the famous fashion brand has become an important benchmark that warns us of how valuable integration with the consumer has become.
There is no doubt that nowadays it has been possible to define better work guidelines and that is why activities have been defined that we cannot lose sight of, on the contrary, they help us to better understand the work that must be carried out in the market to achieve compelling results.
As part of this alliance, the team has partnered with Dior, a luxury brand that today has become an accent for many sports brands such as Nike with the launch of exclusive and coveted sneakers.
The team assured that “they share the same passion for Paris with the Dior house, they both make this city shine in the world thanks to their creativity”.
Players from the @PSG_Inside football team arrive at the House to try on formalwear pieces from the new Dior collection specially designed by Kim Jones for the club. Discover more https://t.co/dN79Gqh8m6.#PSGxDior
© Melinda Triana pic.twitter.com/nmcoBxBrtV– Dior (@Dior) September 6, 2021
There is no doubt that important decisions have been made that we cannot lose sight of, on the contrary, increasingly valuable activities are being revealed that warn us of the capacity that the market plays today and especially the consumer.
Faced with these references, what is truly worthwhile today is being able to define the importance of an alliance where luxury knows what elements are helping to consolidate weighty activities in the market.
This is definitive when we must understand what aspects are helping brands to better understand the role they should play in the market and especially before the consumer.
Luxury and sport, perfect dumbbell
Luxury and sport have become a perfect match and in this exercise, best practices have been established before which it has been possible to understand the ability of a brand to be transcendent in the market.
Undoubtedly, practices have been defined before which we have to be vigilant and above all interested in developing strategies based on proven formulas such as the union of luxury with sport.
The case of Dior and PSG is a great example of how increasingly daring business narratives are being built on the market.
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