The digital marketing trends It has gained great prominence in the commercial strategies of companies and for the e-commerce industry it is not a minor issue, since it has been a tool for companies that has allowed them to generate content in multiple ways to attract more potential customers and thus increase the clientele of these businesses.
Now that we are almost closing the year, it is extremely important to see where digital marketing is headed. I share with you what will be the next trends in the industry for 2023.
Trends in digital marketing for the following year
Content Marketing Made by Artificial Intelligence
Artificial Intelligence (AI) has been present in many aspects of daily life, currently quite clear examples with Siri or Alexa to tell the time, play music, give you the latest news, etc. Its application in marketing will mark the step in its evolution since it can be used to generate images, animation, special effects, in addition to writing texts. According to the study Global AI Adoption Index 2022 31% of companies in Mexico use AI in their business operations.
More campaigns within the metaverse
This type of technology unifies virtuality with the physical world, which facilitates the increase in sales of products and services, since it provides opportunities to interact with users in a more creative and didactic way. According to data from the statistical portal Statista, by 2025 the metaverse tool will amount to 800,000 million dollars.
Interaction with chatbots
Investment in this tool has increased significantly, according to a study by Juniper Research, by 2024, consumer retail spending through chatbots worldwide will reach 142 billion dollars, this because they are very useful for businesses that cannot answer their customers’ questions manually, but their main function within marketing strategies is to collect information from their customers to adapt to them and answer them in a more fluid and didactic way.
By having a significant reach with the population, influencers can be a valuable resource when it comes to promoting your products, be it through TikTok, Instagram or YouTube and in 2023 this strategy will continue to increase, since, according to the report 2022 Media Trends and Predictionsprepared by Kantar, showed that investments in influencer content grew by 64% during 2021.
Digital marketing is a priority in the business strategy of companies and SMEs, since it acts as a determining factor for these brands to get closer to their consumers in a better way and thus be able to understand them better, so it is important to go digital. and generate strategies to identify your clientele and from there offer them your products and services more effectively.
Victoria Forcher Victoria Forcher, graduated in Communication Sciences from the University of Belgrano, is a marketing executive with experience in different areas, from performance to brand and content. She worked at Google for more than 5 years, in different positions and different industries, both in Mexico and Argentina, and led the digital marketing team at Intuit, one of the largest financial companies in the United States.