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81 percent of brands in the world are already establishing video marketing today, according to Hubspot figures.
At least 68 percent of US marketers use TikTok in their ad campaigns.
In the marketing and advertising sector, smiles and fun have always been a “safe” card for brands, but in the digital environment in which social networks lead and the massive competition with this type of content, the bet The biggest is viralization, something that not all firms achieve organically and from which MMercado Libre in Peru is giving a successful show on TikTok.
The new factor is, in reality, the use of social media and the attention or measurement that is made of the interest of the generations that exploit it the most (millennials Y centennials), since the campaigns of marketing with humor They have always been used by professionals as a means to generate impression and reputation among consumers, that is, as an effective formula to attract customers through memorable moments, experiences, images or spots.
However, today there are new edges that make this work on platforms like Facebook, Twitter, Instagram, Snapchat or TikTok… virality comes with a degree of influence.
The influencer marketing It can be presented in many ways, there are even brands such as Farmacias Similares that do not need to collaborate with public figures, celebrities or network leaders to stand out among young audiences, since their accounts are influential on their own and their strategies manage to cross borders and move masses, either with a dr simi promoting itself only in viral trends or promoting and spreading the movements of its consumers, who give them presence and loyalty at concerts and sporting events.
Mercado Libre breaks it with humor on TikTok; create the funniest spots
The short video began to position itself among the priorities of the teams of marketing, accompanied by the content as a fundamental basis, which will remain a trend in 2023; in fact, in the United States more than two thirds (67.9 percent) of the specialists use this synergy in their strategies.
Civic Science discovered found that 14 percent of 18-24 year olds, as well as 11 percent of millennials, have bought something just because a blogger or influencer recommended it on social media, but… What if your brand is your own influencer? When is a contributor or internal content creator the best outreach piece in social media campaigns?
These unknowns have been answered by Mercado Libre in Peru, with great strategies in social networks that are putting their marketing area in the world’s sights, since they do not have direct reach on an official page, but have become “organic” for through a third account in which a “worker” of the brand creates content with professional production that borders on the original, funny, humorous and transcendental for users of the Chinese platform.
This is the benja.does account, which is not clear if he is a paid content creator in collaboration with Mercado Libre or just a big fan of the brand, since his advertising spots do not look like a conventional commercial, he even recently posted eCommerce website from Peru in the global conversation about the coup that was taking place in that country, thanks to an original and viral recreation of the movie “And where are the blondes?”
@benja.does @Mercado Libre Peru #free market ♬ It’s Tricky – RUN DMC
However, Benjamin has been Mercado Libre’s best bet in the eyes of consumers and TikTok userssince all its advertising productions exceed 500 thousand views, thanks to humor.
@benja.does @Mercado Libre Peru #free market ♬ Love You So – The King Khan & BBQ Show
@benja.does You already know, Rick, call the experts @Mercado Libre Peru ♬ original sound – Benjamin
@benja.does Find everything in the @Mercado Libre Peru marketplace ♬ original sound – Benjamin
@benja.does @Mercado Libre Peru #free market ♬ original sound – Benjamin
@benja.does 🏎 Fast and fast like shipments in 24 hours to all of Lima from @Mercado Libre Peru 🚨 #fastshipping #envioen24horas #free shipping ♬ original sound – Benjamin
Consumers, brands, agencies and network users have cataloged Benjadoes as an example of creativity and the future of marketing, since he is a young man under the age of 20 who studied theater and has specialized in directing, creating and producing scripts. “young” for brands like this.
Now read:
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