- Index hide3 86 percent of customers would pay more in exchange for better customer service and to feel more valued as consumers.
McDonald’s has 40,000 restaurants worldwide, according to Statista data.
Most customers expect a response within 5 minutes of their online inquiry.
86 percent of customers would pay more in exchange for better customer service and to feel more valued as consumers.
McDonald’s tracks the location of customers who have placed orders through your app. And it is that a few months ago the brand began to use a new geolocation function that is activated when a customer makes a pick up.
The bet is that the location sends a special notification to all employees when the client is near the establishment. And it is that thanks to this alert the staff can have the order in time so that as soon as the customer enters their order it is ready. This way McDonald’s seeks to optimize product preparation and delivery times, reducing waiting time and with a menu at the right temperature. This technology relies mainly on GPS to generate a virtual perimeter around the restaurant.
With this new digital enhancement, McDonald’s Seeks to Aim for Better Service Times and Higher Customer Satisfaction Scores. Although at the moment it is being implemented in some areas of the United States.
And it is that customer service can make the difference compared to the competitionespecially since an essential element in a company is good customer service, which implies good assistance before, during and after a purchase.
Offering timely customer service helps ensure the success of the brand, being the employees an important part in terms of customer serviceThat is why companies must train their collaborators in terms of skills for better service, such as: communication skills, ability to solve problems, among others.
While a post-sale survey can help to find out the opinion about the customer experienceespecially since the comments will help improve the shopping experience.
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