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Worldwide, McDonald’s has more than 39,000 restaurants.
The fast food firm registers 13.6 thousand businesses in the United States.
The fast food brand is a leader in markets such as Europe, France, including Monaco, where it occupies almost 1,500 units.
A few days before the start of one of the largest global sporting events, such as the Qatar 2022 World Cup, many brands are already joining in with their marketing campaigns to capture the attention of fans of this sport. One of these is McDonald’s, which recently announced that it launched a series of limited-time products related to teams that will be present at the 2022 World Cup in Qatar.
McDonald’s is one of the most prominent and well-known brands in the world, so according to data of its annual report, the quick service giant recorded, in 2020, that the number of restaurants in the United States reached 13.6 thousand.
Likewise, the same report details that in Europe, France, including Monaco, ranked first, with almost 1,500 units; meanwhile, China had the largest number of McDonald’s restaurants in the Asia Pacific and Middle East regions.
Without a doubt, the fast food brand is one of the favorites by consumers, due to its history and iconic products that it offers not only in food, but also in the experience for children and adults.
McDonald’s joins Qatar 2022
With a new announcement, the giant of the fast food industry announced that it entered world cup mode with three special burgers and their desserts inspired by four countries.
According to information released by the fast food company, it decided on three countries for its new hamburgers on Argentine soil, such as: McArgentina, McFrance and McJapan.
“This is a very special year for Argentines: the World Cup arouses passions and generates all kinds of feelings. Food for us is fundamental because it usually goes through the most important moments of our day to day and the World Cup is no exception. We decided to share unique recipes from countries whose ingredients are highly valued by Argentines to accompany the preview of what will undoubtedly be the time of the year”, explained María Victoria Fernández Acuña, Sr Marketing Manager at Arcos Dorado Argentina.
In that same order, the fast food firm explained that the McArgentina has double meat, onion, tomato, lettuce, cheddar cheese and chimichurri mayonnaise. For its part, the McFrancia is made up of two pieces of meat, cheddar, lettuce, onion, bacon and Dijon-type mustard. Finally, the McJapan has crispy chicken, lettuce, fresh egg and Teriyaki sauce.
Also, like its iconic desserts, the brand will offer a Belgium McFlurry.
Likewise, The firm explained that this new menu will be available in different countries, until November 15. With this menu, fans of the brand will be able to join the fever of the World Cup that this year will be held in Qatar in the coming months of November and December.
In other countries, new hamburgers were also created with McQatar, McBrazil, McMéxico, McSpain, McGermany and McUSA, in addition to a McFlurry Copenhagen.
All the products on the World Cup menu will be available at the different McDonald’s locations, both in the box, AutoMac and Pedi y Retira, in addition to the apps that are related to the brand. Each country has a different variety of options.
The fast food firm is not the only brand that has joined the World Cup fever with the launch of products or campaigns such as Coca-Cola, which as the official sponsor of the event has already joined these activities.
In conclusion, this sports event will bring together many fans from around the world, an ideal time for brands to create their strategies to attract more customers.