- Index hide
In 2021, sales on-line represented figures above 401.3 billion pesos.
The 2021 edition of the Good End left an economic spill of 192,000 million pesos.
For the Good End 2022, a minimum spill of 195,000 million pesos is expected.
In a strategy for the Irresistible End, Sam’s Club decided to sign TV Azteca commentator Christian Martinoli, one of the most popular television personalities today.
Only a few days ago the Irresistible End began, one of those spaces that many consumers wait to take advantage of the offers on the products they wish to purchase; This is a period when great deals are launched to attract customers.
Putting it in context, last year, at a time when the pandemic was part of the daily life of consumers, the eCommerce managed to position itself in the “cheapest” sales period of the year.
In this sense, let us remember that, in 2021, sales online or eCommerce represented figures above 401.3 billion pesos, with a growth of 27 percent compared to 2020according to a report by the Mexican Association of Online Sales (AMVO).
This year, once again, both the Irresistible End and the Good End are once again presented as an opportunity for those consumers who are looking, above all, for the best offers, many of which, on another occasion of the year, they could not obtain.
let’s not forget that The Irresistible End 2022 It will be a season parallel to Buen Fin, where stores such as Walmart, Bodega Aurrerá, Sam’s Club, Superama and ALSEA restaurants offer discounts and promotions on various products.
From this perspective, it is known that we are talking about direct competition between both periods of purchases and offers. In fact, a survey conducted by the Mexican Internet Association (AMIPCI) reveals that, just below Christmas, the Good End is the shopping period on-line of greater relevance for Mexicans, placing itself in the 40 percent of consumer preference.
Sam’s Club signs Christian Martinoli for Fin Irresistible
Thus, in these times where social networks are part of digital marketing strategies, Sam’s Club, as part of an initiative to call consumers, decided to “sign” Azteca Deportes commentator Christian Martinoli, a strategy that it works to reach those young consumers who are deep into digital life.
@samsclubmexico This World Cup opens with FinIrresistibleSams! That they don’t win it. ??
Undoubtedly, the competition between the Irresistible End and the Good End will be one of the most talked about, since we are talking about two periods of great relevance for the consumer.
According to data from the Ministry of Economy (SE), the Good End 2021 left an economic spill of 192,000 million pesos during the seven days that said shopping period lasted. For this 2022, according to the words of Héctor Tejada, president of the Concanaco Servytur, an economic benefit of 195 billion pesos is expected.
In the case of the Irresistible End, which started on November 11 and will end until the 23rd of the same month, there will be more than 2,800 participating stores.
It should be noted that, for this bidding period, the Federal Consumer Attorney’s Office (Profeco) issued a series of recommendations so that consumers are more aware of what they plan to purchase from November 11 to 23.