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Currently, the number of Internet users worldwide already exceeds five billion, a figure that represents 64.4 percent of the total population.
Yesterday, as part of matchday 9 of the Liga MX, Mazatlán faced the Pumas de la UNAM and was not only defeated, but, incidentally, lost the amount of 30 thousand dollars thanks to a bet that they made Ricardo Salinas Pliego, current owner of the club.
It is no longer a secret that, for various personalities such as businessmen, politicians and, of course, influencerssocial networks are the most important positioning space -or one of the most important- at present.
On the one hand, let us not forget that, according to what the study indicates Digital 2023, made by We Are Social and Meltwaterthe number of Internet users worldwide already exceeds five billion, a figure that represents 64.4 percent of the total population.
In the midst of this scenario, said study also points out that, in social networks, the number of users has already been established at 4.76 billion, that is, 59.4 percent of the total population.
Based on these data, it is clear that the digital conversation is increasingly relevant, so much so that brands are already entering this scenario to position themselves among the broad community of young people, both millennials as centennialswhich they use, in social media.
Mazatlán loses a game and Ricardo Salinas wins 30 thousand dollars; this will buy
To understand a bit the context mentioned above, Ricardo Salinas is not only one of the richest businessmen in Mexicoonly below Carlos Slim and Germán Larrea Mota Velasco, with an estimated fortune of 12.4 billion dollars, but we are talking about one of the “influencers” most recognized in social networks. On Twitter alone, the owner of TV Azteca has more than a million followers.
In this sense, according to what some Internet users think, Salinas Pliego is a kind of Elon Musk, but Mexican; a debate that, of course, is subject to all kinds of analysis. What is clear is that the businessman has known how to make good use of his social networks to position himself and constantly locate himself in the digital conversation.
Proof of this can be seen in a case that became viral on Twitter, due to the fact that Ricardo Salinas himself launched a bet on the Mazatlán FC club, belonging to the Grupo Salinas conglomerate.
According to a video shared on Twitter, The businessman promised that if Mazatlán won, he would give them $300,000; However, if the club lost, the owner of TV Azteca would pocket $30,000..
Mazatlán lost against Pumas and, now, Salinas Pliego has 30 thousand dollars to buy “two golf carts”, according to what the businessman mentioned.
@villavillamx ? Ricardo Salinas Pliego’s bet with Mazatlán FC? #mazatlanfc #cougars #ligamx #futbolmexicano #ricardosalinas
Ricardo Salinas is, as we already mentioned, one of the businessmen who have known how to “play their cards”, so to speak, on social networks, positioning their personal brand and, with it, consolidating themselves in the digital conversation.
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