If there is one type of clinic that is successful in cities (regardless of their size) it is dental clinics. Although it is also true that competition in this type of clinic is fierce and that is why marketing campaigns and promotions must be constantly created to attract the attention of customers and make them become loyal patients.
Do you want to attract new patients to your dental clinic? Then do not hesitate to put into practice some of the strategies that we are going to show you in order to achieve it effectively.
Lead Magnet
In a dental clinic you will need to use a system that converts strangers into clients. One of these systems is the Lead Magnet, which is nothing more than free content to attract people interested in our services.
The lead magnet of a dental clinic must have, fundamentally, a double objective such as attracting new patients and retaining current clients. As for the most effective, they are usually a free oral cleaning and also a free revision.
With a lead magnet you will be giving them value for free and customers will feel obliged to return the favor and this is what is known as the principle of reciprocity.
Social media advertising as a marketing strategy
Today, one of the main energies for your business is advertising on social networks and one of the keys to success is local segmentation since patients, when choosing a clinic, are based on their location.
You can opt for advertising on Facebook or Instagram and you should always take into account the stage your client is in to show them one type of ad or another.
Remarketing
Surely you did not know that 90% of the users who visit your website will leave it without having carried out any action. So it will be useless to have a website if you do not achieve the objective. That is when you will have to carry out a remakerting strategy and, for this, you must create personalized audiences of people who have visited your landing page but have not registered.
To do this, use a copy that alludes to the offer that they have already seen but that influences them to take an action. Words that arouse scarcity and urgency can be very effective.
Optimize your Google My Business listing
Today, one of the most powerful local SEO tools is Google My Business and that is why you must have the description of your business fully optimized. To do this you must complete all the information, such as the following data: category of your business; primary phone number; business description; hours of operation; address; reviews.
email marketing
Today, email marketing is also very successful, although not many dental clinics take advantage of it. In addition to a way to earn money, it is a great way to keep in touch with your customers. If you keep in touch with them, they will have you positioned in their minds as the clinic they need to go to and this equates to bookings, sales and increased revenue.
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