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Statista Global Consumer Survey has estimates of the number of fans that exist in the Motorsport market worldwide.
Patricio O’Ward has 388 thousand followers on Instagram.
There is an estimate within the study “Liberty 2020 Annual Report”, where the income that Formula One Group, the company responsible for Formula One, has taken is noted.
Patrick O’Ward is another Mexican who joins the Formula 1when running the gp of Abu Dhabione of the meetings after the Mexican Grand Prix and with it a new personal brand is added to the motor sport where Czech Perez has made its way.
There are figures that are important, since they allow us to see the commitment to talent and how, through these personalities with helmets, they seek to generate a greater impact on the fan base of motorized racing, for whom said market is thought and to whom it is resorted. to sustain the popularity of these events.
Accelerate sponsorships
within the segment of motor sportthere is an interesting projection of the study Statista Global Consumer Survey, which conducted an investigation in which it discovered in which countries there is the largest motorsport fan base.
Based on the projections, it was estimated that the highest percentage, counted at 36 percent, was in Austriawhile a 32 percent said to be in Finland; 29 percent in Spain; 21 percent in United Kingdom Y 4 percent in South Korea.
There is another projection of income that has been Formula One Groupthe company that owns Formula One and it shows a contraction in its income between 2019 Y 2021when after the health contingency boom, face-to-face events were allowed.
The figures of this study show that in 2019 the amount of income was two thousand two million dollarswhile in 2020 this amount degenerated to 1.15 billion dollarsthat is, it registered a contraction of 57 percent from income.
There is an important capacity that brands have to become increasingly involved in experiences, which today mark a relevant resource in communication and is the importance that Motorsport has for advertising and sponsorship guidelines.
The importance of adding new talents to Motorsport is due to the income it generates in sponsorships, which at the end of the day is to take brands to a stage that does not figure in their traditional advertising guidelines. Let’s think of a telephone company, traditionally advertising on social networks or foreign media, now it also does so in car racing.
With all this in mind, important creative elements are developed for brands that start with a post on networks and end up oiling a valuable sponsorship machinery, as we see with the post in your account Instagram of Patrick O’Wardwhere he celebrates joining the F1 with McLaren.
Another Mexican in F1
Patrick O’Ward is another Mexican pilot who like Czech Perez adds to the F1a meeting that has become a communication challenge and, most importantly, a creative challenge that recalls the value of sports experiences for consumption.
“Excited to share with you that I will be in the car of McLaren F1, for practice 1 in Abu Dhabi, to close the F1 World Championship. And for everyone who has asked me, I will be in Austin and Mexico supporting the team!” O’Ward explained of his admission to the F1 and his visit to the country where he was born, where the Mexican Grand Prix will be played.
All this series of situations has used very important resources to be taken into account in the market and they are those that have to do with a crucial element in the market such as identification with the consumer and not only that, but also the work of brand that the consumer must play in this segment where an element is essential to understand.
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