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Inegi reports that during the third quarter of 2022, the Economically Active Population (EAP) of Mexico was 59.5 million people.
In Mexico, the average salary for a marketing position is around 7,000 Mexican pesos.
In 2021, the Aztec country spent more than 2 billion pesos on digital advertising.
Mexico is the second strongest economy in Latin Americaits population is around 126 million people, of which more than 50 million are economically active population, this according to the Inegi, according to data from the Government of MexicoOf this last amount, about 270,000 people are dedicated to marketingso these positions will be the ones that will have the greatest demand during this 2023.
a worker of marketing in Mexico has an average salary of 7 thousand Mexican pesos, working around 42.6 hours a week, according to a investigation of the Government of Mexicothe average age of Administrators and Marketers is 36 years, with women being the dominant ones in the industry with a presence of 53 percent in the world of work, while men remain with 47 percent.
The research also reveals that the women that have jobs of marketingon average generate more profit that the men, While the female sex has a salary of around 8,000 Mexican pesos, the male sex has an average salary of 6,000 pesos.
Nayarit, Tamaulipas and Quintana Rooare the state that offer a better pay in the jobs of marketingwith an average between 15,000 and 22,000 Mexican pesos, but where the marketing workforce it was in the Mexico CityState of Mexico and Jalisco, in these places the salary was between 20 thousand and up to 61 thousand Mexican pesos, the latter in the Mexican capital.
Marketing jobs with the most demand this 2023
The agency PageGroup, Established in the United Kingdom for more than 38 years, it is currently one of the most internationally recognized and respected consultancies, this company carried out the Remuneration study 2023where he introduces the jobs in the industry marketing that they will have more demand during the year that is beginning, with senior management positions being the most sought after by companies, among which are the positions of General Manager, Business Unit Director, Director of Marketing o Members of the board of directors.
Likewise, this 2023 will have more demand the managerial or managerial positionsincluding Marketing Manager, Marketing Director, Business Intelligence Manager, Growth Marketing Head and Commercial Marketing Head.
While the stalls high demand for executives focused on marketing are the E-commerce manager, Digital Marketing Manager, Paid Media Manager, CRM, Client Partner and Growth Managers.
The same study revealed that the skills most sought after by companies in the scope of marketing are the inspirational leadershipstrategic vision, transversal, digital communication, in addition to social networks.
PageGroup reveals that in the case of the profiles of marketing The skills most in demand when looking for a job are CRM managementknowledge in social networks, experience with platforms and marketplacesin addition to the command of the English language, including the use of analysis tools, reports and those related to Google.
The search of job in Mexico It is a day-to-day reality, in the case of marketing positions, they are usually in high demand but with many requirements. The recommendation for job seekers is to continue researching, learning and keeping up to date with the news of the extensive world of marketing. .
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