In 2020, the market value of podcast worldwide it registered 11.5 billion dollars.
It is expected to have a growth by 2028 of 94 thousand 800 million dollars.
In 2020, approximately 533 million people listened to podcasts in the world.
At a time when the digital world has become very relevant and there is an extensive number of content creators, it is important to highlight those who leave learning to their audience. This is the case of Diego Barrazas, founder and host of INSANE, the podcast popular business and education programs in Latin America, which uses its extensive experience in the marketing industry, to educate.
The platforms of streaming are the new window to play any type of content. One of these digital formats that has been gaining strength throughout the world is that of podcastwhat is a Blog which is broadcast more or less regularly in audio form, but unlike a radio program, they are available at any time and can be listened to on the mobile phone or from a computer.
These new ways of creating content allow companies and brands to connect in a more direct and personal way with users, and thus attract new target audiences in a non-intrusive way, that is why that the podcast are highly consumed and sought after by the new generations made up of centennials Y millennials.
Before that, data revealed by Grand View Research They detail that the value of this market worldwide was around eleven thousand 500 million US dollars at the end of 2020. It is expected to grow in the coming years to exceed 94.8 billion dollars in 2028.
For its part, a macro-survey conducted by Statista Global Consumer Surveyhighlights that Sweden occupies the first place in terms of consumption of podcast, with 47 percent of respondents saying they have heard at least one in the last 12 months.
The same survey revealed that at the end of 2020, approximately 533 million people listen to podcasts in the world. And there are forecasts of up to approximately 975 million listeners in 2026.
Graduated in marketing and with extensive experience as a strategist, consultant and facilitator, Diego Barrazas has shown that the podcast They are a great tool to explain to people how to undertake without the need to follow the traditional path.
“In my case, when I was studying I wanted to do things like work in the typical company to dedicate myself to marketing. But I started doing other paths, which made me wonder if I was doing it right. I was looking for the example of people who did not go down the traditional path and who still managed to be successful and that is why Dementes was born”, adds the Monterrey native in an exclusive interview for Merca2.0.
Likewise, the entrepreneur recognizes that the digital world has helped to find other ways of doing things, giving opening to further expand the knowledge of a subject. “Digital tools have made it a little more accessible,” he adds.
Being the founder and host of one of the podcast most popular business and education programs in Latin America, registering more than one hundred thousand followers and around 6.1 million visits only on YouTube; in 2020, it added an average of 300 thousand monthly downloads, for which it was nominated for the Spotify Award, Barrazas adds that one of the objectives is that with this content people “reach their potential.”
“What we are doing, we do it with the genuine interest that other people can reach their potential, that is what moves me and the team”, he indicates.
Barrazas that too is co-founder of NOOTROX a company of Nootropics and supplements for the mind of natural origin, He details that he does not believe in personal brands, so he does not define himself as a “content creator”.
“Creating content for me is an ephemeral issue, it is a while issue. What you create is a contract that you have with your audience,” she asserts.
The creative, who worked What Knowledge and Content Leader in Banregio and in NEXOBanregiomaintains that he hopes that in five years Dementes Media will be the producer of shows or education of the most relevant and growing businesses in Latin America.
“I also believe that we are going to be able to have an infrastructure that allows the entire work team to develop to their liking,” he points out.
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