8 out of 10 Mexican Internet users have planned to buy a product or service during the Good End 2022.
5 out of 10 potential customers start researching prices and products up to a month in advance.
The Home Depot will launch your campaign “November of Savings” on November 3, in order to extend the promotional days in its 131 Mexican stores before and after the Good End.
This can be a great strategy considering that, since its inception, in 2011, the Good end it has become one of the most anticipated discount events by Mexican consumers, given its importance and size, which is why the participation of almost all brands in all sectors is seen year after year as a means of opportunity for brands looking to connect with their customers.
In fact, the event that this year will take place from November 18 to 21 is so contemplated in the planning of brands and consumers that 8 out of 10 Mexican Internet users do plan to purchase a product or service in these campaigns, even the report of Purchase Expectations of El Buen Finfrom the Mexican Association of Online Sales (AMVO) and with the help of Google Insights, reveals that at the end of October, online searches related to offers and discounts doubled, with the main focus on “discount coupon apps” and “term/fixed term deposits”.
The Home Depot anticipates the Good End
The home improvement brand It will offer thousands of products from all its categories at low prices and promises to support its customers with remodeling and decoration projects that require assistance. This, since the strategy is designed for an omnichannel environment.
“We are ready to offer throughout this month the best promotions of the year to support our customers so that they can make their home improvement projects come true, decorate their homes for this Christmas season and find their end-of-year gifts at the best prices, all under one roof and offering the best experience”, said Erika Díaz, Vice President of Marketing, Online Sales and Public Relations of The Home Depot.
According to the marketing leader, The start of this movement before the biggest sales season in the country was designed in order to offer its customers the possibility of not only acquiring products, but also complete projects. with more than 30,000 items that make up The Home Depot’s product catalog.
In addition, it is an opportunity to reinforce your physical and online points of sale with exclusive promotions and months without interest for a whole month and not just four days.
“We are ready to offer the best experience to our customers throughout this month and, of course, in the Good End, which will take place from November 18 to 21, in which we will join as every year to offer the best promotions and thus support our clients to carry out or finish their home improvement projects”, concluded Erika Díaz.
In this event, as in all previous years, customers will be able to choose their preferred payment method, including credit and debit bank cards, Paypal, Mercado pago, Oxxo payment, among others, as well as the possibility of receiving their order free home delivery on purchases over $699, or pick up at the store of your choice.
The 2022 Strategy
This year, The Home Depot will implement an interconnected and extended retail strategy, where at the online and offline levels it will highlight a series of tools to facilitate the task of users, whether it is calculating complete projects that define how much material they need; locating items between aisles and stores; disseminating digital tutorials of the “step by step” in the production processes; offering an installation service with trained experts; and managing all the orders on its eCommerce page and providing digital assistance through social media, whats app, call center and online chat.
Likewise, the promotions will be found in categories such as Electrical and Smart Home Items, Painting, Lighting, Floors, Decoration, Organization, Tools, Gardening, Bathrooms and Kitchens and many more; however, for professional clients who have work orders for active construction or remodeling, bids can be managed with the option of ordering remotely and receiving them at the workplace.
And it is that regardless of whether it is Large or Small and Medium Enterprises (SMEs), November becomes the month of scrutiny for all its areas of operation, because it is with campaigns like this that it becomes more relevant to prepare inventory, create ads anticipated and segmented, take advantage of the sense of urgency, generate good and real discounts, make sure to offer useful and deferred payment methods, spread the brand logo as long as possible, take care of deliveries and, above all, offer something of value in the shopping experience.
With these precepts, today they are ready participating brands, such as Liverpool, Elektra, Coppel, Palacio de Hierro, Soriana, La Comer, Sanborns, Chedraui, C&A, El Nuevo Mundo, Ópticas Devlin, Autozone, Martí and Farmacias del Ahorro and many more department, self-service and specialized stores, all affiliated with the business organizations of the National Association of Self-Service and Department Stores (ANTAD) and Concanaco Servytur, which, together with the government, organize this campaign.
In the final stretch, all the strategies are similar, since in this 2022 the omnichannel and brands will benefit from this, since 9 out of 10 buyers plan to interact both in physical channels and on-linewhether to search or buy.
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