Jüsto presented its new line of cage-free eggs and the product is one more goal achieved by brands with animal cruelty-free practices.
“The launch of our cage-free eggs brand is the first step to be the leaders in animal welfare,” explained Ana Paula Franco, Impacto Global Lead at Jüsto.
The ethics with which businesses are carrying out commercial actions has motivated various sectors to join the sustainable mission, in fact, a study entitled “Consumers Want It All” warned that 21 percent of consumers do so because these brands help their goal of contributing to social responsibility.
Brands like Natura have implemented in their Kaiak division the use of containers made with 50 percent plastic collected on beaches.
“The circularity movement integrates one of our causes; more beauty, less waste, which seeks to develop alternatives with less environmental impact and design for circularity”, said Griscelda Ramos, Director of Sustainability at Natura México. no
Out There Media, new leadership
Agencies that reconsider their value as media have a new leadership.
Analú Solana is the new General Director of Out There Media, with which she becomes a key personality in the industry dedicated to Rich Messaging, where mobile operators are related to advertisers.
“I have long been very impressed with the company’s creativity, innovative approach to digital advertising and successful penetration of important markets around the world. I am very excited to promote the efforts of Out There Media in Mexico and very optimistic about our future in this great market”, shared the new director.
Solana’s arrival will continue the advertising work that has been done for restaurant chains like Burger King and Buffalo Wild Wings.
Out There Media is not the only brand that bets strategically on changes. Businesses like Grupo Gayosso appointed Emilio Leyva Escobar as Director of Projects and Processes, an area that will be focused on the “generation of efficiencies”. Both cases allow us to understand how important it is for any company, regardless of its line of business, to perform strategic business roles. no
Dunkin’ premieres image in Mexico
Dunkin’ is a brand that seeks to compete in the beverage division within fast food.
Dunkin presented its renewed logo that changed since 2019 now in its new official image for 2023, the brand launched a whole family of graphic elements to be implemented in packaging, advertising, website and social networks.
“The expansion in Mexico City of this new Dunkin’ format highlights the exceptional quality and flavor of our coffee and donuts, which are core attributes that set the brand apart in the marketplace. The coffee segment has experienced tremendous growth in recent years, and this new format reflects Dunkin”s position as a premium brand that serves excellent coffee complemented by the freshest donuts at affordable prices,” explained Fredric Moussali, Group CEO. Moussali, confirming the chain’s commitment to grow in the fast food beverage category.
Image changes are not only experienced in fast food brands, but also in companies such as Ualá, a tech company that launched its logo nine years after its launch.
“The renewal of the image of Ualá speaks of our growth. Just as the company evolves, so does the brand”, concluded Martín Bellocq, Chief Marketing Officer (CMO) of Ualá. no