This new campaign aims to encourage a cultural change to make all members of Mexican families aware of the importance of their participation in the tasks and promote a balance within family dynamics, in this way, it is sought that mothers have a space and time for themselves, this being the best gift we can offer them, not only on a specific date, but on a day-to-day basis.
“Our great inspiration for each campaign and project of our beloved Marias Gamesa® are all the Mexican mothers, with whom we constantly connect to understand their needs and concerns. With them, we have identified that the motherhood process is unique and each mother experiences it differently, since it is a constant learning process between mother and child in which ‘personal time’ is increasingly limited”, commented Paola Ortiz Ramírez, Director Mr Gamesa-Quaker Mexico.
The directive adds: “With our new campaign we want to continue promoting our message of learning together, but now, focused on encouraging greater collaboration of all family members within the dynamics of the home, to give all mothers that time in which they can dedicate and pamper themselves”.
Over the years, Marias Gamesa® communication has been mainly focused on the well-being of mothers, however, it has also been adapting to its consumers. At this time, the brand seeks to break down prejudices and continue accompanying Mexican mothers in their evolution, regardless of stereotypes, so that each mother, and consumers in general, feel identified and share their experience with us.
This promotion was created, in conjunction with the iconic cookie brand, by the ISLA Mexico City agency and produced by the Producer Malasaña who shared: “We are very happy to be part of this comprehensive and emotional campaign that seeks, every time more, provide a better style and quality of life for society in general”, commented Mariano Serkin Co-Founder of ISLA Mexico City.
The promotion “The Gift that every mother would love” will be accompanied by real testimonials, recipes and practical advice so that they can be implemented by all members of the family.
Consumers can now participate in the new Gamesa promotion. For more information, they can follow Marias Gamesa® on Facebook and register their codes in the Joy app so that they can participate to obtain that gift that every mother would love”.
TECHNICAL SHEET: “The gift that every mother would love” for Galletas Marías
- Agency: Mexico City Island.
- Chief Strategy Officer: Mariano Serkin.
- Chief Creative Officer: Ariel Serkin, Rodrigo Grau.
- Executive Creative Director: Mariano Gamba & Rodrigo Greco.
- Creative Director: Leandro Ezquerra & Rulo León.
- Head of Art: Diego Correa.
- Head of Media: Vica Clucellas.
- Grouper Project Manager: Karen Cortés.
- Project Manager: Daniela Galindo
- Head of Production: Coqui Giménez Uriburu.
- Production: Clara Fusilier.
- Producer: Malaysia
- Director: Viridiana Pérez
- Digital Director: Paula Hopf
- Still/digital photo: Natalia Bermudez
- Dir. Backstage: Claudio Chavez
- Executive Producer: Angélica de León
- Aste Executive Producer: Aura Menendez
- PDO: Kenji Katori
- Costume designer: Maria Lidia Penaloza
- Makeup: Paulina Páez
- AD: Judith Ostria
- Editor: Emmanuel Gonzalez
- Post prod: Ricardo CortésResponsible for Advertiser:
- Paola Ortiz: Brand Director
- Elizabeth Montero: Brand Manager Mr.
- Arantza Gochicoa: Brand Manager
- Paola Pérez De Silva Ruiz: Brand Coordinator Mr.
- Liliana Martinez: Promotions Manager