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The study “Brands and Marketing September/October 2019” found what motivates a minor to choose a product or brand.
There is a very important presence of brands in retail and it is thanks to the licenses that studies such as “Top 150 Global Licensors” measured by their sales effectiveness.
Marge Simpson is the fourth most loved character, based on a study of YouGov.
The sports market continues to impose important trends in the market that we now see with Adidas and tennis shoes Marge Simpsonwhich like similar strategies have been consolidated by a crucial aspect in it, the ability of brands to be able to communicate in the market and sell with these actions, which is the objective in retailto pay image rights.
The foregoing has imposed important trends on the consumer, who has used resources that serve to understand what is and is not successful in this market.
If we look at the estimates of study “Top 150 Global Licensors” in this it is noted that The Walt Disney Company is the brand that dominates the licenses with the amount of sales it reaches in retail when adding 54 billion dollarsfollowed by Meredith Companywith sales for $30 billion Y Authentic Brandswith $13.8 billion.
These projections draw an interesting scenario and it is that they reveal how important it is to understand consumption and not only that, the ability of brands to be able to tell sales with stories.
There are very interesting aspects to take into account in the current market, where we have become aware of all activities that serve the market, in order to define characteristics of why it is important to invest in a license and the main one is what motivates the consumer.
The study “Brands and Marketing September/October 2019” explains that when a minor is motivated to choose a product or brand, after advertising, which is the main reason why they chose (72 percent) to the licenses of cartoons or celebrities that appeared in them, as they voted for this option a 57 percent.
There are very important characteristics that have been imposed today, related to how important consumption has become and not only that, the ability of brands to interact in the market.
Marge Simpson turned into tennis
Marge Simpson appears as inspiration for the new line of Adidas Superstars that launched the German brand, giving up the space it usually uses for its three brand logo stripes, to place there the face of the most famous housewife in Springfield.
The design replaces the lining that has been made of leather or synthetic for blue fleece fabric, alluding to the enormous blue tone hair “blue dye #56”while at the rear, Adidas ceded in one of his peers the space so that instead of reading Adidas, it is placed The Simpsons.
The stories are protagonists in marketingof sales that are achieved through experiences, that is why companies like Disney, Nickelodeon either Warner They have a complete machinery for selling products inspired by their stories and characters that are important sales triggers.
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