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In a Social Blade study, the influence of Luisito Comunica in Mexico was demonstrated through YouTube.
Advertiser Perceptions explained how important influencers like Luisito Comunica are and his anecdote where he couldn’t get into clubs in Korea.
What Luisito Communicatesvarious content creators have faced unexpected controversies in the countries where they go, as happened with kunno, when the alleged arrest of the influencer in the city of Paris became a trend, for not respecting the rules of that city. The youtuber drew attention for not being able to enter clubs of Korea.
@aarturillo_ #gossip #luisitocomunica #fyp #fy #gossip #foryoupage #lacotorrisa #parrots #trend ♬ Music For a Sushi Restaurant – Harry Styles
Both the cases of Comunica and Kunno have one thing in common and that is how important it is to design a content strategy, where you think about the market where you will be participating in its production, to avoid controversies like the ones GRIN listed in 2021as the main reasons why influencers are unfollowed, while in a Social Blade study It is argued why Luisito Comunica’s complaint is relevant, knowing that he is the youtuber with greater impact in Mexico; while in an estimate of Advertiser Perceptionshelps us to glimpse the importance of influencers in a marketing strategy. marketing.
Luisito Comunica does not enter clubs in Korea
Luisito Communicates has documented a series of contents during his last visit to South Koreawhere we have found out the same thing that has been rejected from a Starbucks drive-thruthat from the moment he found out that Dunkin’ changed its logo a few years ago.
Now he narrated the occasion in which he tried to enter a den of the Asian country; he was made to wait and was finally denied entry. “If you are over 30 and especially if you are a tourist, you cannot go to nightclubs. I know it sounds absurd and unbelievable, but it’s true. Believe me, I lived it in my own flesh, “explained the famous youtuber.
Comunica explained that most of the clubs in that country denied him entry because he was a foreigner, but that he found a place that did allow him entry, only that he had to wait half an hour until he arrived with the bouncer, who again denied him the entrance, explaining that because he was over 29 years old he could no longer enter.
The complaint that Comunica made is relevant when we see a projection of Social Blade in which it is noted that it is the youtuber with more subscribers in Mexico, adding in 2021 about 35 millions.
On that occasion, Kimberly Loaiza was enlisted with 27 million 900 thousand subscribers ya yuya with 24 million 600 thousand subscribers.
Cultural and legal clashes
Just as Luisito Comunica was surprised that because he was a foreigner and over 30 years old he could not enter a Korean club, there are other types of clashes such as the legal ones that Kunno faced at the time, influencer Mexican who at the beginning of the year was visiting Paris, where he was arrested for recording content in a prohibited place.
The influencerit was known at the time, that after being apprehended by the French police, he did not follow any criminal proceedings thanks to the fact that he was a tourist, for which he was released after the incident.
Both cases, both that of Comunica and that of Kunno, facing cultural clashes in their attempt to live experiences to create content, follow a simple logic and that is to generate content that is of interest, because when network users stop caring, the 28 percent of them assures that they stop following these personalities, according to a study conducted by GRIN.
Due to this dynamism that forces the influencers to take cultural clashes, a research of Advertiser Perceptions found that the influencer marketing was more important to 41 percent of advertisers, who chose this channel among a wide variety of media at their disposal, to communicate with the consumer.
The audacity to create content to keep a channel relevant to a demanding audience is crucial to prevent them from unfollowing these creators and thus avoid stopping importing the brands that consider them more than ever in their guidelines, so that they help in the communication of its products.
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