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The act reminds us of other activism actions, but now of candidates for a job interview.
Studies like the “National Retail Security Survey 2022” allow us to measure the security challenge that exists in retail.
A tremendously important element to consider in retail is the ability to provide security.
Luigithe famous character of Mario bros. appeared personified by a man, who arrested an alleged thief of Aurrera Wineryso the act became an act of help, literally, to Mom Fight.
“As of 2022, almost 80 percent of retailers in the United States said that in-store violence was a risk that had become a priority in the last five years for them in terms of retail safety. Organized retail crime was also a top topic on many retailers’ lists. To combat these threats to retail security, the use of inter-retail prevention systems, for example, POS data mining and burglar alarms, is widespread in the United States.” explained Mr Thige when presenting the “National Retail Security Survey 2022”which helps us understand the phenomenon of security in the market.
Luigi helps Mom Fight
A video that was recorded in Saltillo, Coahuila, shows the arrest of an alleged thief, who is dominated by the least expected character, Luigiby Mario Bros.
#Saltillo #Viral | They capture Luigi vigilante in Bodega Aurrera.#Video #Aurrera #Luigi #MarioBros #Vigilant pic.twitter.com/7d2lfkGqo4
— Vanguard (@vanguardiamx) May 11, 2023
The story that arose in a Bodega Aurrerá in the Teresitas neighborhood in the city of Saltillo, led the alleged thief to end up on the ground being subdued by two men and of them, the one who drew attention was one personified as Luigi, Mario’s brother , the good-natured plumber from the Mario Bros.
means like Vanguard They say that the man’s arrest occurred when realizing that the alleged thief was taking merchandise, the men made the decision to subdue him.
Luigi, a fictional character, helping the Bodega Aurrerá mascot known as “Mom Fight”which for years has become the success in branding most important in retail within Mexico, due to the identification that Mexicans find with this type of brand personalities, as we have seen with Doctor Simi, mascot of Similar pharmacieswho have established an important success in what is worth communicating in the market and what is necessary to discard it.
There is no doubt then that increasingly valuable activities have been identified, which help us understand how important creativity is in what is communicated with the consumer.
The heroic act where consumers end up reacting to risky situations has not only been seen in a supermarket chain, but also in an advertising campaign, which led Heineken to show how candidates reacted to a job interview, where the recruiter pretended to be a victim of an incident requiring first aid.
The action was documented in a creative campaign where we see the entire process and the personality of the candidates, with whom you were generating a connection due to their appearance, the interest they gave to the tests and, most importantly, the way they reacted to are.
Throughout the process, the personality of each one of the participants was discovered until a young man was found who managed to be attentive and skillful in the false picture of the recruiter, in which he apparently required first aid.
After passing the test, he was exhibited as a personality who participated in an advertising campaign where the brand decided to turn an internal process into a story of how the hiring of a new member in the marketing department is lived within the brand, who ended up being activated. in a stadium that at the time hosted the Champions League.
These two cases allow us to see the activism of both consumers, turned into heroic acts and employees, transformed into advertising campaigns. Regardless of the incident, the important thing is to react.