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In 202, the French luxury goods firm had a turnover of around 44.6 billion euros.
Louis Vuitton, was 16 years old when it became the first manufacturer of trunks with lids.
The luxury brand is considered the most exclusive in the world, which is why you will never find “deals” in stores.
Brands are running innovative campaigns that provide a unique experience for consumers. Recently, luxury brand Louis Vuitton launched a unique campaign in Tokyo to promote its new collection using 3D technology art.
Without a doubt, talking about the fashion industry without mentioning Louis Vuitton is impossible. According to data from its estimates, the LVMH Group sustained an annual evolution of its income worldwide between 2008 and 2020, in millions of euros. Being 2020 when the French luxury goods firm, owner of brands such as Louis Vuitton or Bvlgari, had a turnover of around 44.6 billion euros, which represented a decrease of about nine billion compared to the previous year.
In this sense, data from his report indicates that the value of the Louis Vuitton brand was valued in 2021 at approximately 14.86 billion US dollars.
Louis Vuitton and 3D technology
As part of its new campaign, the luxury brand Louis Vuitton teamed up with Japanese artist Yayoi Kusama to create art with 3D technology to promote its new collection.
The colorful collaboration would be the second in 10 years between the brand and the artist, and they promote the launch with a series of advertising strategies that have their epicenter in Tokyo.
The proposal was a 3D installation in the center of Tokyo, on the giant screen located at the famous Shibuya crossing, in the Japanese capital.
On the billboard you can see the decoration with Kusama’s characteristic colored polka dots, where passers-by in the Tokyo neighborhood will be able to enjoy a 3D Louis Vuitton advertisement that fuses art with 3D technology that challenges the limits of reality.
“For me this is a propitious moment to create, so I am concentrating body and soul on my daily work,” said the artist.
It was revealed that the collection will be presented on March 31, and will reinterpret the brand’s classic bags, shoes, accessories, watches and jewelry with the emblematic psychedelic symbols of the artist Kusama.
As part of this proposal, the brand has also developed strategies for social networks with the same concepts of the 3D billboard.
This campaign is not the only one that a brand has carried out using 3D technology, as brands like Nike have also launched projects on this iconic screen in Tokyo.
Last year, the sportswear firm Nike surprised everyone with the launch of its #AisMaxDay, where the brand celebrated the 2022 edition of its star footwear with an outdoor advertising proposal in 3D format.
To celebrate one of the most iconic shoes of the brand, such as the AirMax, in 2014 the day of celebration known as #Air Max Day was created in homage to this shoe, designed by Tinker Hatfield, vice president of creative content, inspired by the Parisian Center Pompidou.
On that occasion, the firm explained that the advertisement was made up of a curved led screen of the Cross Space building in Shinjuku square, where a gigantic box of Nike shoes with a 3D effect has been placed, from which different models of sneakers emerge.
And this is how immersive or experience marketing continues to win over consumers and clients on a daily basis, especially those of the new generation.