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TikTok already has 1.7 billion users around the world.
From its inception, TikTok was presented as an extremely attractive short video platform; Now, long videos are the most important for the social network which, in 2023, already has just over 1.7 billion monthly users.
A clear proof of how social networks have grown over the years, we can corroborate it with what it reveals DataReportal in its most recent report on the digital section and social networks, indicating that users, today, spend almost seven hours a day browsing the web.
On the other hand, let’s remember that the pandemic was the ideal time for TikTok to break through and finally exceed one billion monthly active users.
Under this tenor, according to data from Globalwebindex, its largest audience is young people between 16 and 24 years of agethat is, the so-called Generation Z, although it also brings together a good part of the so-called millennials.
Now, by 2022, the platform developed by ByteDance continued to gain ground around the world. Data revealed by the study Q2 2022: Store Intelligence Data Digestcarried out by the application analysis platform Sensor Tower, revealed that, until the second quarter of last year, 35 billion mobile applications were downloaded.
While it is true that this is an overwhelming number, the reality is that it shows a decrease of 2.5 percent compared to the apps that were downloaded during the same period in 2021.
However, perhaps the most revealing thing is the fact that, according to what Sensor Tower shows, TikTok became the most downloaded app in 2022 and has even led the list eight times in the last ten quarters. only surpassed in a couple of cases by Zoom in the second quarter of 2020 and by Instagram in the fourth quarter of 2021.
Long videos, the most successful on TikTok in 2023
Since its inception, since its debut on the market, if something set TikTok apart, it was its short video platform, which, to this day, has been copied by platforms such as Instagram (Reels), YouTube (Shorts), and in fact others like Spotify and more recently SoundCloud announced a change in their design in order to incorporate vertical navigation, very much in the style of the Chinese social network.
Now nearly seven years old, the ByteDance platform has not only transformed into a powerful business showcase, but also continues to be redesigned as the market demands.
Recently, it was revealed that, far from short videos, long videos are the most successful on TikTok, so far in 2023.
In a study, Metricool points out that the videos that go viral are the long ones and, in addition, the page “For You” in the first source of traffic of visits.
According to what Metricool indicates, the videos that manage to obtain a greater visualization are those that have an average duration of 41.8 seconds, being “better” than those that only last 32.2 seconds. On the other hand, long videos are the ones that generate the highest number of interactions and a rate of conversion. engagement better.
That being said, the study concludes that the ideal time for a video on TikTok would be 40.5 secondswhich is the average used by users who have a large number of followers.
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