“Very few companies use this technology to grow their sales in Mexico, despite the fact that it has enormous potential to grow them,” says Alfredo Zerecero, vice president of sales for Mexico and Central America at VTEX, who highlights that this dynamic has the capacity to improve the customer’s shopping experience because it makes them connect with them.
Within this form of sale, brands can also carry out unboxings or launches, which allows people to discover a product and arouse their curiosity, thus generating greater proximity between both parties during the sales cycle.
“In Mexico, companies need to take the risk of adopting these new platforms and break with the status quo of what we know as e-commerce and its purchasing dynamics,” highlights the specialist.
Although the development of technology is advancing rapidly to meet the demands of the trend, there are still challenges related to the ignorance of brands on how to reap its benefits at different stages of the sale.