He February 28, 2008, Sofia Macias dared to materialize an idea that was on his mind: launch a personal finance blog that anyone could understand. That first post was the beginning of an adventure called little capitalist pig, the book that has taught an entire generation how to manage their money and make it grow. Now, the author celebrates the 15th anniversary of the bestseller with an emotional and inspiring documentary.
“He invited you to my XV years!… Well, not mine, because it was a looong time ago hehe, but the XV years of little capitalist pig“Sofía wrote on her social networks. “Thank you very much to everyone who has been part of this incredible project and to the followers who have been with us since the creation of the blog,” she added.
The documentary tells the story of his “finance for hippies, yuppies and bohemians” manual, a slogan that captivated millennial readers (young then). The premiere of the first cut was held in a Cinemex Parque Delta room on February 28, the same date that the first blog entry appeared five decades ago.
First published by Aguilar and then by Penguin Random House, the journalist’s book (no, she is not an economist as many think) became a bestseller in record time. Over time, she has diversified her products and now has an annual planner, an investing-focused version of the book, an eBook, an audiobook, and a strong community that follows her advice.
fifteen years later, little capitalist pig has sold more than 660 thousand copies in Mexico, Spain and Italy, where it is titled Piccolo Porco Capitalist. Your goal is to provide financial education to 5 million people and you may have already reached it without realizing it.
The story of little capitalist pigSofía Macías and the eyebrows of a pig
At just 22 years old, Sofia was working for a finance newspaper when she noticed that young audiences weren’t reading business posts, but were consuming blogs. She then decided to take advantage of the accumulated knowledge on financial issues and began to post advice online.
In November 2009, while Macías was studying for his master’s degree in France, his blog was reviewed in an airline magazine. The director of a publishing house found the article. “She tore the sheet, and as soon as she got off the plane she gave it to her team and said ‘find this girl, ask her if she wants to write a book,’” the blogger recalls.
Thus was born the first edition of Little Capitalist Pig: Personal Finance for Hippies, Yuppies, and Bohemiansbased on those early blog posts.
But not everything was as easy and fast as it sounds. In addition to the delays due to Sofia’s multiple occupations (let’s remember that she was a twenty-something student abroad), they had a big problem: the cover design.
The title of the book caused controversy from the beginning, but creating the cover was a huge challenge. In the documentary they say that “Sofi had a very clear idea of what a ‘little capitalist pig’ was, but you can’t imagine it.” They went through many ideas, from “a chubby man, pink, with round glasses”, to the right little pig.
But the real challenge was finding the perfect brows, since every little change completely changed what they wanted to convey.
“We went about two weeks without hitting the pig’s eyebrows. He looked good, bad, innocent… Sometimes he looked like a satanic pig, sometimes a thug, a hitman… Very tender, very sweet, he did not convey malice or seemed like a gangster”, they recounted in the documentary.
The secret of your success
She says that the secret to her success is using easy-to-understand language. “The problem with economists is that they speak economist language,” she said to Entrepreneur.com Master’s in Business Administration from the École Supérieure de Commerce in Rennes.
Thanks to the diversity of topics, a second specialized book entitled Little Capitalist Pig: Investments, as well as agendas that support financial goals. He currently generates content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, each with a different format tailored to their various audiences.
Mairem Del Rio Addicted to watching series and movies, doing (a little) exercise and changing my hair color. I am also a journalist, with more than 16 years of experience and dedicated 100% to digital media since 2011. I have been from a reporter and community manager, to an editor in various media and agencies. My areas of expertise are as diverse as they are contrasting: entertainment, travel, lifestyle, health, business, and finance. Now I am focused on the entrepreneurial ecosystem, cryptocurrencies, NFTs, metaverses and the promising cannabis industry in Mexico.