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According to the OECD, Baby Boomers are those born between 1946 and 1965.
Within the national territory, there is a base of Internet users of more than 4,950 million.
Baby Boomers make up just over 10 percent of all internet users globally.
The internet has allowed an increasing number of tasks to be carried out remotely, thanks to the development of digital platforms and social networks, which in turn has generated a new source of employment, which has been become extremely profitable in recent years, a reason that has positioned social networks and digital platforms as the great trend of the new normality, forcing all generations to integrate into current digital life, so these are various teachings of the Baby Boomers in the digital age.
We Are Social and Hootsuite, Within its Digital 2022 report, it estimates that the number of Internet users rose by at least four percent worldwide, which means that there is currently a base of Internet users of more than 4,950 million, a figure that represents 62.5 percent of the world’s population, points out the importance of the Internet in the daily lives of thousands of people.
teachings of the Baby Boomers in the digital age
In Mexico, during 2020, about 19.1 percent of internet users were between 25 and 34 years old; however, during previous years, the percentage of internet users over 55 years of age has been increasing, reaching 10 percent of the total digital community.
of which a large number are millennial and younger generations who take advantage of these new digital tools. According to the Organization for Economic Cooperation and Development (OECD), the Baby Boomers they are a very important group for marketing, since, although they are between the age ranges between 57 and 75 years, they are a group of people with high purchasing power.
That is why Marina Günther, CEO of Mediacom Latin Americanotes that the Baby Boomers they have quickly adapted to technology and have learned to use tablets, smartphones and smart speakers with voice assistants. Furthermore, according to Audience Origin (WPP) tableau, this generation consumes 96 percent television, 63 percent radio and 90 percent social networks.
However, although this generation has become accustomed to using technology, they still cannot be talked to in the same way as younger generations, since Baby Boomers show interest in brands that have a social or sustainable purpose, they also value relationships and connections, as well as take pride in their achievements and contribution in the fight for gender equality, racial, technological advances, among others. Similarly, for them their age is a second stage, in which they have more autonomy in their lives, they dare to experience new things, without neglecting their most valued habits.
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