Through the campaign, Gatorade invites you to reflect on everything that the soccer star leaves soccer lovers in each game but that does not appear in any cold sports statistics. We talk about his legacy.
For the brand, Messi’s legacy is full of values and teachings, written both on and off the pitch, inspiring countless lives around the world, which are reflected in this campaign that provides “tribute” to the player who recognizes as the greatest of all time.
Gatorade invites fans to be part of the campaign by sharing their testimony on social networks telling what Leo left them throughout his career, accompanied by a mantra that today becomes the hashtag #Leogacy
The production of the campaign was in charge of Landia and was directed by Maxi Blanco and Rocío Gastaldi. On the second page of this release you will find the technical sheet of the spot that leads the #Leogacy campaign.
Data sheet (SPANISH VERSION)
- Advertiser: PepsiCo
- Product: Gatorade
- Campaign Name: #Leogacy
- Agency: Republic Island
- Chief Creative Officer: Rodrigo Grau and Ariel Serkin
- Chief Strategy Officer: Mariano Serkin
- Creative Director General: Rodrigo Greco and Mariano Gamba
- Creative Director: Leandro Ezquerra
- Head of Design: Alejandro Stea
- Production Manager: Coqui Giménez Uriburu
- Managing Director: Vica Clucellas
- Brand Manager: Robert Blythe, Alfredo Della Savia and Francisco Mangiarotti
- Producer: Landia
- Direction: Maxi Blanco
- Co-Director: Rocío Gastaldi
- Executive Producer / Managing Director: Thomas Amoedo
- Executive Producer: Gastón Magnani
- Line Producer: Boris Velican
- Director of Photography: Adri Del Val
- Assistant Director: Nokola Barisic
- Art Director: Davor Prah
- Wardrobe: Jazmina Arnautovic
- Color Correction: Xavi Santaolaya
- Post-Production: Comppo
- Publisher: Luna Martin
- Animation: Sulfuric
- Blend: BDS
- Soundtrack: BDS
- Production Service Paris: Twentyfour Seven
- Production Service Croatia: Lighting Films