Pernod Ricard announced its new sotol brand in collaboration with Lenny Kravitzdays after the artist was seen walking through the streets of Mexico City.
The product named Sotol Nightmoon It will be produced in conjunction with the Mexican Casa Lumbre distillery responsible for Ojo de Tigre Mezcal and Abasolo Ancestral Corn Whisky.
“As an artist, I respect the journey and am inspired by every intricate step of how this team crafts Nocheluna Sotol. I appreciate how this spirit stays true to traditional ways of making the drink, exemplifying a true understanding of this craft,” says Kravitz.
What is sotol?
It is an alcoholic beverage that is obtained by fermenting the stem of the Dasylirion or Sotol, which grows in the desert areas of Mexico.
This unique liquid, born from the wild Sotol or Dasylirion plant, is harvested, cooked and fermented many years after planting. The result is a smooth and sophisticated balance of wild herbs, stone nuts, caramel, honey, deep minerality and oak wood, a blend made possible by the peculiarity of the desert soil and the craftsmanship of a team of experts
Pernod Ricard
The drink will have a global reach. However, it will begin to be sold first in the US market, amid the growth of Tequila and Mezcal sales in the neighboring country.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.