In 2021, the LVMH conglomerate acquired Tiffany & Co for the amount of 15.8 billion dollars.
The collaboration leaked a few days ago via Twitter.
The collaboration will launch to the market on March 7.
Collaborations between brands continue to drive the current market. The one of the moment is the one reported, last week between Nike and Tiffany & Co. who presented their new co-branding proposal, and now the basketball player LeBron James is the first to be seen with the acclaimed garments.
When we talk about marketing collaborations, we do it from cobranding either co-marketingwhich as defined by HubSpot, between an action taken by two companies where they work with each other with promotional efforts to incentivize a co-branded offering.
For their part, Business2 Community emphasizes that the alliance occurs between organizations with similar audiences and that in particular the work focuses on developing marketing content and collaborative strategies.
LeBron James, Tiffany & Co. x Nike
After the announcement of the two brands of the collaboration, this Tuesday saw LeBron James wearing the new Tiffany & Co. x Nike at the Los Angeles Lakers game at Madison Square Garden.
After his arrival at the sporting event, the iconic soccer player was the first model to bring to light the Applauded collaboration between the sportswear brand and the jewelry company.
The one known as King James was seen wearing an all-new letter jacket from the collaboration, which is an all black varsity model and features leather sleeves and Tiffany & Co. branding details as well as mosaic x Nike graphics.
The collaboration is an inspiration to the city of New York, which is where Tiffany’s heritage stands out, so the jacket has a mosaic. Most of the graphics were highlighted in classic Tiffany blue.
The player was also wearing the never-before-seen Tiffany & Co. x Nike Air Force 1, which is seen dressed in a premium black suede upper, features Swooshes Tiffany Blue on each side in tumbled leather. Collaborative touches, including co-branded silver detailing on the heel.
According to the brands, the collaboration will launch to market March 7 on the SNKRS app from Nike, Tiffany Flagship Next Door, Tiffany & Co. SoHo and select Nike retailers worldwide.
It was learned that the shoe has a price of 400 dollars, 7 thousand 600 Mexican pesos. It is currently unclear if the varsity jacket it’s a deal for friends and family or if it’s part of a wider range of apparel releases for the future.
Collaborations are not new, there are many on the market, especially among sports brands such as Adidas, which in December launched a collaboration with the iconic character of The Grinch, creating some creative sneakers.
The model is ‘Forum Low’ which through its green tones bring us to remember the famous Christmas story that this time will put an end to the villain of Whoville.
There are many brands that come to this type of marketing collaborations to generate new products and capture their consumers. As another example, McDonald’s joined forces with UGG in September to launch shoes inspired by chicken nuggets.
And it is thus that this type of collaborations where brands achieve a great increase in their consumers are becoming more normal.
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