As e-commerce has become the primary purchasing channel for many people in a large number of market segments, delivery logistics have become vital.
Deliveries are the most important point that ecommerce companies must take into account today.
It is not wrong to say that the speed and efficiency in the delivery of products purchased online has become paramount and the critical aspect of the online shopping experience.
It is that it is the last point of contact between the retailer and the customer and has the potential to make or break the consumer experience.
When users shop online, they expect their products to arrive within a reasonable amount of time. And that expectation has grown over the years.
That is why retailers invest heavily (and increasingly) in creating marketing campaigns to attract customers to their online stores and to convince them that they will ship their products on time.
However, if the delivery process is not efficient, marketing can boomerang and backfire.
A late delivery can lead to a negative experience, which can have a ripple effect on brand reputation, customer loyalty (and many others you tell) and retailer revenue.
Logistics is key in all online sales
An example of a delay in the logistics of a sale taken to the extreme is the shopping experience that went viral on Twitterwith a user who bought a product on Aliexpress in 2017 and received it in 2023.
This is the Twitter user @laurss14 (Laura), who bought a Draco Malfoy keychain from the PandaK Store through the Chinese ecommerce platform AliExpress.
The purchase, according to what he recounts on the social network, was made in May 2017 and he received the keychain of the anti-hero from Harry Potter more than five years later.
I just got a keychain from @AliExpressES which I ordered on May 1, 2017 pic.twitter.com/layoDDfiW8
— laurss_ (@laurss14) March 6, 2023
The user, a Spanish woman who paid 1.17 euros for the key ring, showed the product and the screenshot where you can see the date of the order and the cost.
After being quoted by the user in her account, the CM of the AliExpress e-commerce platform mocked her: “Patience is the mother of all sciences, Laura.” And she added: “As we say in this company, better late than never.”
Now read:
He orders a keychain through AliExpress and receives it 5 years later; this said the brand
For this reason AliExpress and WeChat reached the blacklist of markets in the US
The logistics industry has a container problem and we know this