The new edition of Black Friday in Chile begins this Friday, November 24 and will last until Monday, November 27. At this event, it is expected that people will be able to advance their end-of-year purchases, getting good prices for their vacations, car or property purchases.
This 2023 will have the participation of 1,842 physical stores and 587 online, and will have various product categories such as home, health and beauty, clothing, children’s, technology, real estate, among others. Ecommerce is ready, but the issue of deliveries always comes to light.
The logistics of deliveries
One of the key points for every company is to worry about logistics management during Black Friday to guarantee an efficient and satisfactory process for both retailers and consumers.
This is why every company must consider the following points in order to deliver the best experience:
Advance Planning:
Start logistical planning well in advance. Identify the most popular products and forecast expected demand. Make sure you have sufficient inventory and logistical resources.
“Effective logistics during Black Friday are essential to meeting customer expectations and maximizing sales opportunities. Anticipation, efficiency and response capacity are key to logistical success in this intensive purchasing event,” says Matias Corrales, CEO of Kolossus Chile.
Collaboration with Suppliers and Logistics Partners:
Communicate clearly with suppliers and logistics partners. Make sure they are aware of volume expectations and critical deadlines to ensure smooth delivery.
Warehouse Optimization:
Organize warehouses efficiently for easy access to popular products. Utilizes inventory management systems to ensure accuracy and speed in order fulfillment.
Personnel Preparation:
Provides adequate training to warehouse and logistics staff to handle increased demand. Make sure you have enough staff to cover peak workloads.
Real Time Tracking:
Implement real-time tracking systems to monitor the movement of inventory and orders. This allows for a quick response to any problems or delays.
Returns Management:
Provides for the management of returns efficiently. Make sure you have clear policies and fast processes to minimize the impact on the supply chain.
Transparent Communication:
Maintain transparent communication with customers about expected delivery times and any potential delays. Transparency contributes to customer satisfaction.
Free and Fast Shipping Strategies:
Consider offering free or expedited shipping options during Black Friday to attract more customers. Make sure your shipping partners are prepared to handle high volumes.
Technological Support:
Make sure your IT systems and e-commerce platforms are prepared to handle traffic spikes. Speed and efficiency are key during Black Friday. “Technological integration on Black Friday is no longer just a matter of improving logistics; It is a complete business transformation, which is synchronized with all business systems and areas, where each component of the business works together. This synergy promises not only to improve management but also to guarantee more efficient and fluid sales fulfillment,” says Corrales.
Post Evaluation:
After the event, conduct a detailed logistics assessment. Identify areas for improvement and take note of what worked well to apply lessons learned to future high-traffic events.
Innovation in Delivery:
Consider innovative delivery options, such as the use of drones or last-mile delivery services, to improve delivery speed and efficiency.
Data Security:
Ensures the security of customer and transaction data during the logistics process. Protecting information is essential to building customer trust.