Within the framework of the “Kingston Is With You” initiative, the company reviews its journey in the hands of Jean-Pierre Cecillon, regional director of the company. We tell you everything here!
Kingston Technology, the independent manufacturer of memory products, launched its initiative “Kingston Is With You” , whose main objective is to highlight that the success of the users is also that of the company. And that path of brand presence and recognition goes hand in hand with how users see your products and use them to achieve their goals.
All this would not be possible without the journey of the company, which is already on its 34 years in the market. Kingston was born as a memory maker RAM, a component that you will surely analyze before buying a computer or cell phone. And with this in mind, Jean-Pierre Cecillonregional director for Southern Cone, highlighted that “The vast majority of our users had no contact with our product. Although this changed a lot with the arrival of flash products – pen drives and memory cards – on the other hand, Kingston continued to add products that are not visible to users but are essential for our daily lives”.
And to go on to make memories RAM either flash drives, Kingston became one of the companies that creates components for many household appliances. ”Today Kingston is with us in thousands of consumer products such as: watches, smart vacuum cleaners, refrigerators, the most diverse screens; from cars to tablets or video screens on planes, medical equipment”explained Cecillon.
Maybe Kingston has added different types of household appliances, but the product for which they originally generated components continues to be an important part of their market. “And of course, we are still present in computing systems, whether it is a simple desktop PC, a smartphone or the powerful servers that make the cloud work, not only with memory. RAM but also with solid state drives (SSD) where programs and data are storedfinished Cecillon.
But… What are the star products of Kingston? The answer is quite simple: the SSD. These memories still have a lot of potential to develop, and are slowly becoming the choice of users. When a device comes with a hard drive, those who buy the product often quickly exchange it for a SSD.
Even though the SSD They are the flagship product of the company. “Kingston now advances in performance, with the growth of the products NVMe and in formats, since we are also attacking the “external drives” segment, with our XS2000. Another line on which we have high expectations is our memoirs FURY Beast DDR5 RGBwhich will bring players a truly differentiated performance, in addition to having new heatsinks and our patented software for lighting effects”commented Cecillon.
But one of the great news for the company is that its largest market in Latin America is Argentina. In 2021, the company broke the historical record of sales in the country dating back to 2010. And that’s not all, since in March of this year they had the best month of sales in history. “Last year’s conditions were good for the technology industry in general, and for Kingston particularly, due to the urgent need to improve equipment for professional or domestic use, since we all find ourselves for almost the whole year working and studying remotely”explained Cecillon.
But this is not all, since products that did not have many sales due to the pandemic are slowly recovering their market. Flash technology is one of those products that was punished during the pandemic and is now slowly regaining its market share.
“We anticipated a growth of no less than 50% for the first quarter of the year in Argentina and we were surprised with a result of 150% compared to 2021. In this significant recovery, pen drives had the best part, thanks to very competitive prices”, stressed the director. all products of Kingston are available for purchase on the official website of the region. Each product will take you to several suppliers, where you can choose the one that suits you best or the one that you trust the most.