- By getting the fidelity of a child it is easier for him to be your patient for life.
- Healthy habits should be instilled from an early age.
- In the age of the internet, it is easier to reach children through digital ads.
The field of health is one of the most competitive that exists and that generates both positive and negative aspects. In your case, you should use this situation as motivation to stand out among your colleagues. That is why it is necessary that you always aspire to reach a greater number of people and make them become your patients. When it comes to children you have at your disposal the kidsmarketing, but do you know how it works?
Many times, when talking about advertising, people have the false idea that it is a concept aimed at large companies and hospitals. Actually it is not like that because it can also be applied in small practices.
Children are smarter than many adults think
In this case, children are bombarded by messages from a long time ago. In everyday consumer products, in the media, in free toys at fast food restaurants and, more recently, on the internet. In the end, an abuse of content is generated, so it is not strange that, from an early age, they already recognize symbols, logos and specific brands. As a consequence, they start asking their parents for them as soon as they start talking.
On the other hand, we also know that a very important part of creating a successful marketing strategy is to know and establish the target to which it is going to be directed. In the case of ads that go to the smallest, there are several considerations that must be taken into account.
To begin with, let us remember that although children are considered as “indirect public” Due to the fact that they are not the ones who have the purchasing power to buy a product, they are a great influence for those who have the resources to consume, generally, their parents.
Also, younger children often do not differentiate between entertainment and advertising. If it is attractive to them, they can pay the same attention to a commercial as to a cartoon episode. Herein lies the importance of generating messages that are not only appealing to the little ones, but are also careful in their narrative and their objective. In the end, the minds of boys and girls are ready to absorb all the messages they receive.
It is because of that arises the kids marketing. As its name suggests, it is made up of sales strategies that focus exclusively on children. More and more companies are focusing on them, because not only do they consume all kinds of items, but also because in the future, they will become other patients and potential consumers.
According to the study “Children in today’s world” conducted by Activa Research, parents of children aged 3 to 9 years state that those products with characters on the packaging and those with certain toys inside are the two most important for their children. However, parents of 10-13 year olds say that their children base these types of decisions on the influence of their friends, social networks and the brand.
Keys to apply kids marketing
- Stimulate the senses by creating eye-catching ads. As you may have noticed, ads aimed at children are usually related to happiness and fun, so the use of resources such as bright colors, happy sounds and fictional characters are effective formulas to captivate the attention of children’s minds. which usually relate to brands by their colors and logos.
- Remember that they are digital natives. According to a study carried out by UNICEF, 51% of children in Latin America have access to the Internet and are practically born knowing how to use electronic devices, and even ask for them more than other toys or clothes, so they are exposed to an unimaginable amount of content and messages.
- Children love stories! In this digital age, it has become very popular among children to play videos. unboxing of toys or of stories made with toys, where other children or even some adults record themselves playing and creating stories with fashionable toys. Even, a great bet that has worked for the big toy brands has been to bet on the production of animated shows and movies where they have turned their products into leading characters.
- Emotional messages of friendship and family life are effective. Children highly value family moments and their friendships, which is why they tend to be attracted to messages that promote these types of values.
- Create messages responsibly. Leaving aside the stories, colors and sounds, it is important that the campaigns have a sense of learning for a child. Instilling some message about the environment, good education, personal development or values such as respect will undoubtedly be learned by the young target and not only that, but they will also be attractive to adult consumers.