- Index hide
In the study Apparel 50 2022 realizes the brands with the highest brand value in apparel.
The insights revealed in the study “Future of Shopping Global Report 2021” explain the trends in fashion consumption.
Karl Lagerfeld became a benchmark in the fashion market.
Karl Lagerfeld Jeans is the new proposal of the homonymous brand of the designer, who became the head of design in Chanel for several decades until his death, which is why he became a benchmark for brand building in the exclusive and expensive fashion market.
Lagerfeld’s proposal with the use of denim grows before a consumer, who found a key space in the fashion market and which has earned him a very important consumption scheme, which decides in the midst of fierce competition, who is still in the market and what brands or categories are dismissed.
This is due to the fact that said market has escalated more and more both in terms of competitors and in critical demand, and it is in this spirit that we have learned of unusual activities, such as those that have to do with design and understanding of the fashion market. .
new jeans on the market
Levi’s is a key benchmark in the denim segment in apparel and together with this brand, the new line of Karl Lagerfeld Jeans joins the competition in a segment that has become popular due to the value it has before the consumer, who increasingly values this type of product.
Lagerfeld is owned by the G-III group and will begin to sell its denim designs within marketplaces such as About You, Zalando, and Farfetch. The latter is one of the leading apparel brands, where the pure player format is widely valued by consumers. of premium products.
In the creative proposal of this new line of business at Lagerfeld, a brand for which Hun Kim has taken responsibility together with Carine Roitfeld, it will eventually have its own logo and a design team focused on this brand.
information that WWD revealed, points out that the brand will be focused on generation Z and the cost of its garments will be lower than that of the brand’s main line, which diversifies the label price of these garments, that in its jeans version we will start with a store specialized in February 2023 in Le Marais, France.
Just as Karl Lagerfeld enters the market of jeansother brands like Playboy they also announced that they were entering the denim sales segment with a line operated by the brand itself, without licensing it.
“The development of the range Playboy Denim is the fusion of two American icons: Playboy as an iconic American brand and denim as an iconic American sportswear category. We have used the recognizable brand codes of the logos of Rabbit Head Y Masthead; interpreting them, for a modern client, through custom rivets and leather, embellished graphics, patches and prints. Quality and fit are a primary focus, offering stretch and rigid fabrics in a variety of washes in our men’s and women’s silhouettes,” said Jason Mahler, vice president of design at PLBY Group.