Lisa Manoban, a member of BLACKPINK, decided to debut as a soloist with her song ‘LALISA’, which has not stopped being a trend on social networks since its launch just 10 hours ago, accumulating more than 40 million views.
The above makes it clear that the world is dominated by the wave of K-POP, something that brands have understood and have sought to take advantage of in their favor, now, a Mexican firm is involved in this strategy.
Lalisa and the Mexican brand
In the music video of just over 3 minutes, the singer of Thai origin is shown with different costumes and settings, but one that undoubtedly stands out is a costume set that shows off an Aztec calendar and the Virgin of Guadalupe.
On social networks, dozens of people noticed that the model was from the Mexican designer Jonathan Morales, founder of the firm NO NAME, who has worked with different recognized personalities from the world of fashion and entertainment.
“Dressed #LALISA #LISASOLO #BLACKPINK I finally fulfilled my dream #blink forever lisa wearing a garment made in Mexico (SIC) ”, Morales wrote from his Twitter account
See the label on that garment of my brand in #LISA #BLACKPINK It’s all that makes my years of fucking in fashion worth it #blink forever I love you Lisa, you made my world by choosing my clothes pic.twitter.com/o80ygdC91P
– Jonathan Morales (@Jonathanmogar) September 10, 2021
It is important to say that Mexico is one of the countries that contributes the most to the popularity of K-pop that already respects a 5 billion dollar industry worldwide, according to Rolling Stone magazine. In fact, for the Super Junior group, the country accounts for 12 percent of total sales.
The female audience is responsible for this trend. According to data from StubHub, 83 percent of K-POP fans in Mexico are women, who are between 18 and 24 years old (44 percent), and who live in Mexico City (23 percent), State of Mexico ( 23 percent), and Nuevo León (10 percent), mainly.
Lisa’s own fans were in charge of spreading the name and profile of the NO NAME brand on more than one occasion, praising that the star decided to wear a garment by a Mexican designer.
Data from a recent research carried out by Proxima indicates that each year up to 60 percent of the budget that advertisers allocate to the digital environment is wasted globally, which includes social media management,
The value of the promotion
There is no doubt that K-Pop artists became a sensation in Latin America and the entire world, so it is not surprising that different brands turn to them as a marketing strategy to attract their loyal fans as new consumers. of your most active products and buyers.
One of the most recent cases in the world of fashion is Louis Vuitton, who bet on a campaign in the company of the group BTS, which undoubtedly gave him a great opportunity in the market and knew how to make the most of it.
Likewise, Dior, one of the most important luxury brands in the market, appointed Kim Ji-soo, known as Jisoo, also a member of BLACKPINK, as its global ambassador, which has resulted in a commercial success according to the e -Korean luxury commerce called MUSTIT, who pointed out that the products have been constantly SOLD OUT and even Dior sales rose by 484 percent.
With this in mind, the collaboration will undoubtedly put the name of the Mexican brand in the eyes of the world, giving it visibility and bringing it closer to great engagement because being able to get a promotion from an international personality like Lisa is something that would not be wasted. for no brand.